The rising competition within the Indian beauty and wellness industry is forcing the beauty franchisors and entrepreneurs to revamp their strategies, looking out for ways to improve their beauty salon business.
The growing popularity and demand for the beauty and wellness industry in India are providing franchisors/entrepreneurs opportunities for making big in this industry. A beauty salon business has emerged as a lucrative business option that could provide wings to the investor’s business goals and vision.
In today’s time, salon business owners find it daunting to attract the new age customers that are already exposed to other brands catering under the same segment. The rising competition within the Indian beauty and wellness industry is forcing the beauty franchisors and entrepreneurs to revamp their strategies, looking out for ways to improve their beauty salon business.
The introduction of beauty salons expanded this space dynamically. The beauty industry grew exponentially and became bigger & better. Beauty clinics not just worked as a great platform for learning and exploring the science behind skin, they proved to be a game changer and transformed the entire industry.
Mentioned below are some key ingredients that could improve the footfall of a beauty salon business in today’s time.
Opt for an Ideal Location
The location has always been the deciding factor for a brand’s success or failure. In fact, there is no scarcity of suitable location for establishing a successful salon business in today’s time. It just depends upon the capital one has for investment and the costing of a particular location.
Bharti Taneja, Founder & Director, Alps Beauty Group says, “If the investment is not an issue, it’s beneficial to open a salon business in a mall where the footfall is always frequent, consistent, and even high depending upon the days. Moreover, it will save a lot of money from a franchisor point of view that, eliminating the advertising cost required for publicizing a venture.”
Encourage Regular Bookings
Encouraging regular booking at a beauty salon business is one tactic that could improve footfall at the venture. One of the exciting ways of implementing it is by offering clients the opportunity for booking more than one appointment in one go with the last one being complimentary.
In this manner, beauty salon franchisors and entrepreneurs could get regular footfall through the salon’s door, making them feel like a winner where they get something for free.
Focus on Tempting Offers
Undoubtedly, this is a world of amazing deals where people absolutely love offers. The modern-day clients are habituated for attractive offers, discounts, and service-combos. The customers tend to get tempted by attractive discounts and offers that might lead them to avail services from your venture.
Thus, in order to improve a beauty salon business, keep introducing special offers by lowering the prices.
“One could introduce offers and discounts like one plus one, freebies, or some percentage of discounts for letting your services sell,” adds Taneja.
Push Your Retail Strategy
In the era where e-commerce has been a favorable platform for beauty and wellness brands, shifting the focus towards the retail segment might be able to improve the performance of a brand. While running a beauty salon business, introduce great retail packages along with salon services that can push up how much the clients spend per visit.
You could promote build in packages as a beauty salon franchisor/entrepreneur that could help in achieving extra revenues.