Entrepreneurs are cashing on the growing trend of Pilates by introducing Pilates Studio franchises to cater to the demands of the Pilates enthusiasts.
What used to be seen and heard of only on popular American sitcoms is now becoming a rage in India.
If you are following any celebrity on social media, you must have come across videos of their training and fitness regimes. One form of exercise which you may find common in most of them is Pilates!
Pilates balances core-strengthening with mind-clearing concentration, which helps in improving posture, balance, and flexibility. It works the stabilizing muscles and for most people, those are muscles that they haven’t worked before. Because of this, body changes and results are very evident quickly.
Currently, celebrities across the world are obsessed with Pilates. From, Jennifer Anniston, Miley Cyrus, Gwyneth Paltrow to Deepika Padukone, Katrina Kaif & Kareena Kapoor and many others, Pilates is their go-to exercise routine.
Owing to celebrity influence, increased health consciousness, social media use, and numerous health benefits, Pilates has become a growing fitness trend in India. Fitness enthusiasts are demanding to introduce Pilates session in fitness centres as well.
Entrepreneurs are cashing on this growing trend by introducing Pilates Studio franchises to cater to the demands of the Pilates enthusiasts.
One of the Most Popular forms of Fitness
It is no secret that millennials are the driving factor of any business in today’s time. According to a recent survey, millennials are increasingly opting for a healthier lifestyle, with 95% of them are indulging themselves in at least one fitness activity to maintain their fitness.
While running still remains one of the most popular forms of fitness, you will be surprised to know that millennials aren’t sweating in the gym, but instead opting for unconventional fitness methods like Pilates, Zumba, etc.
Moreover, according to reports, 80% of the millennials prefer social media for information on fitness regimes and it has a great influence of deciding their exercise routine.
#Pilates is among the most popular hashtag in the fitness category with more than 12.8 million posts, which showcases the craze and demand for pilates as a fitness routine. It is one such routine, which almost every celebrity, model and influencer are raving about.
Why you should invest in a Pilates’ Franchise
Pilates is not only a good exercise regime but also a profitable business idea. It’s raging popularity among celebrities, millennials & over social media, makes it a trending business idea one should definitely think of investing their money in.
Consumers are increasingly demanding fitness studios especially crafted for Pilates. Despite burgeoning demand, there are very few Pilates’ studios available in India. Given the less competition and high demand, investing in a Pilates’ franchise can be quite profitable for you.
Millennials are particularly interested in Pilates. This ensures a promising future for Pilates’ studios as the millennials will have a considerable amount of discretionary income in the upcoming years and decades.
Moreover, contrary to gyms, Pilates studio requires very fewer equipment indicating to less investment and also have high-profit margins. One of the major contributors to the success of the Pilates’ business is that it enjoys a loyal customer base that appreciates the myriad benefits of Pilates’ classes.
Location is everything
The success of your Pilates studio will depend highly on your chosen location. A single session of Pilates cost nearly about INR 2000-2500 (private) and INR 1200-2000(in a group), which is comparatively much costlier than gyms and which charges an average fee of INR 1200-2000 per month.
Thus, your studio franchise should be located in an area where clientele can not only afford Pilates but are interested in such a different way to work out, preferably near a posh, residential colony.
Your preferred location should also meet your needs in the decided budget. Ensure that the location is light-filled, motivating, and clean has proper ventilation and parking space.
Define your Target Audience
Before you start your Pilates’ studio, decide on your target demographic. It is necessary for outlaying your business plan because your marketing and business strategies will revolve around the demand and needs of your target audience.
Though people of all ages engage in Pilates, as we have mentioned earlier it is being widely popular among young adults. Leverage on millennial women as they are especially interested in Pilates. Gear your marketing and classes toward this demographic and your business will thrive.
When it comes to Pilates, customers trust an established name on which they can rely on for positive results. And a Pilates’ studio franchise offers you exactly that with a low investment.
The initial investment required for a Pilates’ franchise starts from an average amount of INR 30 lakhs and may range up to INR 50 lakhs, depending upon the size of the area. This amount will include your franchise fee, equipment cost, etc. The area requirement can range from 500-1000 sq. ft. One can expect an anticipated 30-40% return on investment of.
Thus, if you are looking for a franchise opportunity in the fitness industry, invest in a Pilates’ Studio for a healthy future.