Perfume Trends That Were in Vogue in 2018

The global perfume market is estimated to reach worth US$ 45 Billion in 2018

By Content Writer
Perfume Trends That Were in Vogue in 2018

Perfume industry has seen some major shifts in 2018. Big brands are innovating to stay on top through the booming niche markets, by developing targeted fragrance blends that are more appealing to the consumer.  The global perfume market is estimated to reach worth US$ 45 Billion in 2018. Below are some of the dominant perfume trends of 2018.

Vegan Perfumes

Vegan Perfumes was one of the biggest fragrance trends. The rise of veganism has impacted almost every aspect of the beauty industry. There was a strong desire for cosmetics to be cruelty-free, with more brands than ever demonstrating their cruelty-free ethos – and perfume is no exception. According to a survey, 64% of consumers had prioritised buying vegan perfumes in 2018. Scents devoid of animal products have swept the market this year, with scents infused with vegetable notes also growing in popularity.

Personalization

Beauty companies have taken to a whole new level through personalized shampoos and skin care products. Fragrance companies had also incorporated elements inside fragrances that are unique to each customer. With the rise of niche brands, there was a significant drive towards personalized fragrances this year. The future of more artisanal and tailor-made fragrance products lies in DNA Testing. Your preferences are selected, according to your DNA, including the type of scents, time of day for use, your personal style, activity or mood, ingredients, favourite scents etc.

Gender Neutral

Genderless or unisex perfumes have gained a huge popularity as consumers were more focused on expressing their individual personality through their fragrances than adhering to gender norms. Unisex Perfumes continued to be one of the major trends to invade the perfume scene in 2018. According to a survey, approximately 72% of consumers liked to try a unisex scent this year. When it comes to notes that appeal, traditionally masculine scents were in vogue with 70% of women’s top-voted perfumes contained masculine woody or spicy notes.

Fresh and Green

The green movement was sweeping across the fragrance category. There is a worldwide movement toward eco-friendly, natural-feeling, light, nature-inspired and fresh fragrance. Natural scents are evocative of our attempt to connect with the essential and our desire to live a healthier way of life with a greater focus on fresher constructions, such as light florals, aqueous, marine etc.  Plants and botanical extracts from vegetables, herbs, and spices, were also in trend in the fragrance industry.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Handicrafts
    Vasshin's Agro Composites was born in Himachal out of forest..
    Locations looking for expansion Karnataka
    Establishment year 2020
    Franchising Launch Date 2021
    Investment size Rs. 10lac - 20lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Facility Management
    About Us: "The Cleaning Company" is provider of Contractual and one-time..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2021
    Investment size
    Space required 350
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Ahmedabad Gujarat
  • Electric Vehicles
    About Us: We would like to introduce ourselves as an organisation..
    Locations looking for expansion Tamil nadu
    Establishment year 2018
    Franchising Launch Date 2021
    Investment size
    Space required 500
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Chennai Tamil nadu
  • Department & Convenience Stores
    About Us: Lätt Liv is originated in Asia and has a..
    Locations looking for expansion Gujarat
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Surat Gujarat
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads