Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
beauty industry 2019-05-15

Most Profitable Segments In The Beauty Products Industry To Invest Your Money In

The beauty industry in India is currently estimated at USD 950 million is estimated to reach USD 2.68 billion by the year 2020

By Content Writer
Most Profitable Segments In The Beauty Products Industry To Invest Your Money In

The beauty industry has witnessed a remarkable growth in the last decade; it is emerging to become one of the most profitable industries in recent times with many startups emerging in the sector. There are numerous factors that are fuelling the growth of this industry, such as the emergence of e-commerce, improving demographics, rising disposable income, expansion of organised retail in Tier II & III cities in India, changing consumer preferences, huge youth population, etc.

India is one of the fastest growing consumer markets globally. It is also becoming hot-spot for many international players, and recent years have seen the entry of major brands such as Smashbox, Aveda, Huda Beauty, Aveeno, Laneige, Estee Lauder, Kiehl’s etc. The beauty industry in India is currently estimated at USD 950 million is estimated to reach USD 2.68 billion by the year 2020. Therefore, investing in this industry can prove to be highly profitable for anyone at the moment. Below are the following segments in the beauty industry to invest your money in.

Skin Care

Women in India are getting more and more conscious about their skin with rising desire to appear youthful, young and bright, thereby increasing demand for various types of skin care products. Many companies have also started to conduct online media campaigns targeting a specific audience for their products. Similar trends are catching on in rural India as well as small cities. Moreover, the growing trend towards clean and flawless skin is becoming fashionable, which is also driving Indian consumers to opt for the latest skincare products.


The cosmetics’ market in India is expected to exhibit strong growth in the coming years. The huge and growing youth population is among the major factors boosting growth in this category. The emergence of online beauty retailers like Nykaa, Purplle etc. have made it easier for customers to navigate through millions of beauty products and purchase them at compelling prices in the comfort of their homes. In addition to this, an increasing number of beauty blogs, influencers and exposure to social media are also fuelling the growth of the cosmetics industry.

Oral Care Products

Oral care is the third largest segment in the beauty industry. There is a growing trend towards using traditional oral care products.  Factors driving this segment include aggressive promotional and marketing activities by oral care companies. Increasing visibility of these products in commercial advertisements, newspapers and television is boosting their popularity, resulting in higher adoption.

Hair Care

Hair loss has become one of the biggest problems in today’s world due to pollution, stressful work hours and routines, inability to take care, and many other factors. There is a growing inclination among Indian people to look smart and presentable, some of which can be lost with baldness or receding hairlines. Rapid westernization and changing lifestyles are expected to augment the haircare market growth. Indian youth are readily experimenting with new hair care products and services, both in terms of style as well as for good quality hair. The consumers are also ready to pay a premium for value-added products. Moreover, there is an increasing preference for professional hair care products that are meant for a specific type of hair and/or hair related problems.

Bath and Shower Products

Demand for value-added bath and shower products, such as shower gels are expected to grow in the coming years, due to the variety available and the knowledge that people have today about their skin types and things. The rising disposable income, expanding organised retail in Tier II and Tier III cities, the introduction of multiple product variants by major players, and the experimenting nature of people today are expected to positively influence the bath and shower products market in the coming years.

star franchise india
Related opportunities
  • About Us: DMW is one of the best quality E-Rickshaw manufacturers in..
    Locations looking for expansion Uttar pradesh
    Establishment year 2013
    Franchising Launch Date 2019
    Investment size
    Space required 750
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Ghaziabad Uttar pradesh
  • Competitive Exam Coaching Institute
    NeoStencil, Inc is a USA based Education Technology company with..
    Locations looking for expansion Haryana
    Establishment year 2014
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • About Us: THE BARCELOS LEGEND The idealisation of the Barcelos Rooster is..
    Locations looking for expansion Haryana
    Establishment year 1993
    Franchising Launch Date 2014
    Investment size Rs. 50lac - 1 Cr.
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Womens Wear
    About Us: Women fashion is the fastest growing sector, our stores..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads