Despite Indian yoga market being fragmented, the fitness industry is already worth Rs 7000 crore, with more people willing to spend on fitness and personal care.
Mansi Gulati, International yoga expert, talks about how yoga comes with no age restriction and how knowledgeable and experienced trainers can help you attain good health. Gulati explains how the trend is changing in India and what could be the possible future for this yoga industry.
Health and beauty opportunities
The health-conscious population is providing immense opportunities for entrepreneurs willing to make business by motivating health and fitness.
Being practiced by many of the celebrities worldwide, Gulati says that “Facial toning may not be only beneficial for a youthful look, but it also positively affects the functions of the sensory organs.”
Yoga for masses
Entrepreneurs are stepping into the industry, by catering fitness to people. They are innovating different aspects of yoga, making it more interesting and attractive.
The youth are their primary targets, as the demand for a healthy lifestyle among them is the most. Franchises can be seen coming up with more fitness ventures, meeting their requirements.
Experts say that yoga carries a great potential for the wellness of a person, where fitness brands can come into action. "Even a week of practice can enliven dull skin and is deeply healing," says Gulati. Brands should focus on the positive impact that yoga has on the body and mind, which can attract customers for your business.
Creativity and intuition
Franchisors can gain mental balance and calmness, boosting their morale and confidence. It helps them to reconnect with their souls, giving rise to their creativity level.
Therefore, while increasing somatic and kinesthetic awareness, franchisors could reach another level of success in their business with the help of yoga.