Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Beauty & Wellness 2018-08-16

Mahika Yadav on "Priorities, Trends & Celebrities" Influencing Male Grooming Industry

Small town men are contributing to the booming industry with skin-whitening and fairness creams as best-selling products in male grooming market.

By Senior Sub-editor
Mahika Yadav on "Priorities, Trends & Celebrities" Influencing Male Grooming Industry

According to Indian industry body, ASSOCHAM's latest report, "India’s male grooming industry is set to grow at a compound annual growth rate (CAGR) of about 45 percent and touch Rs 35000 crore (approx $5.5 billion) from the current Rs 16,800 crore (approx $2.64 billion)."

In conversation with Franchise India Wellness, Mahika Yadav, Director, Oxford Cut The Man's Salon, gives a sneak peek of the sudden rise in male grooming products and services market.

Priorities

The ASSOCHAM report attributes the boom in this industry to changing demographics and lifestyles, deeper consumer pockets, rising media exposure, greater product choice, growth in the retail segment and wider availability are the reasons for sharp rising demand of cosmetics among India men, especially the youth.

Small town men are contributing to the booming industry with skin-whitening and fairness creams as best-selling products in male grooming market.

Yadav says, “The demand for men’s grooming market has seen a rise in the last few years because of increased consciousness of their looks amongst the male customers. Also, as more than 50% of the population is under the age group of 30, the industry has a huge local market. Moreover, rising urban middle-class population, and improved distribution channels in tier II and tier III cities, are also expected to stimulate growth in the market through 2020.”

Trends

A fair share of credit also goes to the social media portals, where the youth consumes maximum content on self-care and self-love being flaunted by the celebrities. 

Yadav adds, “Celebrities have great influence on consumers to take the notion of self-care to a different level. Male consumers want to associate themselves with the lifestyle synonymous with success, which has men turn to barbershops and male-centric salons offering personalized services and pampering. With film stars and cricketers sporting beards, the trend has sustained its growth momentum over the last couple of years.”

Celebrities

Yadav points out three benefits of having a celebrity face on the product or business line:

Celebrity endorsements help in improving ad recall

  1. Make people believe the product contributes to superstar status
  2. Celebrities may help to advertise to stand out from the surrounding clutter
Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Tea And Coffee Chain
    About Us: CHAI NAGRI" is a one-stop destination for freshly brewed..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ambala Haryana
  • Bricks & Cement & Sand Supplies
    About Us: Ambuja Cements Ltd, a part of the global conglomerate..
    Locations looking for expansion Maharashtra
    Establishment year 1985
    Franchising Launch Date 1985
    Investment size
    Space required 5000
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Mumbai Maharashtra
  • Juices / Smoothies / Dairy Parlors
    Fitness Juice Bar provides the better healthy food options like pure..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Uttar Pardesh
  • Others Health Care & Fitness
    Sanitisation Express is a noble initiative from the UClean family..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads