The concept of machine-less workout is still very fresh in the Indian fitness scenario but is all set to gain momentum in the coming years.
Gymming has been one of the trendiest workout regimes for quite a while now among the millennial. Achieving two major objectives of staying fit as well as becoming a way of socialising, people are taking to the culture of gymming in a big way. However, for a lot of people for whom heavy machine-led workout regimes don’t work,they find themselves as misfits in those gyms. For such people, the concept of machine-less workout seems like perfect solution.
The concept is still very fresh in the Indian fitness scenario but is all set to gain momentum in the coming years. Machine-less workout regime consists of a whole body workout that helps in achieving the fitness as well as health goals, along with building strength and endurance—something which is lacking in most of the millennial of this era.
Emerging Trend of Machine-less Training
The emerging trend of machine-less training has become profound due to various holistic fitness regimes such as yoga, zumba, aerobics, somatic education etc entering into the mainstream fitness industry. With gentler and safer workouts emerging, people are looking up for machine-less workout regimes more than ever.
Machine-less training is also witnessing a major growth because of the positive psychology and the healthy body image that it promotes among the enthusiasts and professionals. In conventional gym training, a person exercises their abs one day and legs the other day and the process keeps repeating with other body organs being the centre for one day in a week. However, this workout regimemakes the muscles stronger but does not increase stamina. At the same time, in a machine-less training, a person does balanced exercises in a single session, which ensures more balanced development of strength, flexibility and endurance rather than focusing on one and miss out on another. This is one of the major contributors of the trend emerging in the fitness industry.
Franchising the Machine-less Training Approach
In order to expand the machine-less approach of fitness, franchising has come out to be a major catalyst. As the concept is so fresh and trendy, fitness professionals in this field are showing enthusiasm to start their entrepreneurial venture and are looking for franchise opportunities. Rannabhyasa, a brand that focuses on providing holistic fitness solutions through specially designed, machine-less training programs, offers franchises in different formats so that they can expand their presence in every nook and corner.
Rannabhyasa offers franchise opportunities in three different formats: silver, gold, and platinum. In the silver format, the investment required is Rs 54 lakhs for the area of 3000 sqft and the agreement term will be 5 years. In the gold format, the investment amount is Rs 84 lakhs for the area of 5000 sqft, and the platinum format requires an investment of about Rs 1.41 crore for the area of 7000 sq ft.
Franchising in machine-less training approach is highly profitable and serves as a lucrative business option for fitness entrepreneurs.