The nail extensions have “revolutionized the nail industry,” with the technique rising in popularity
The beauty sector is an ever-growing industry and is often referred to as a recession-proof industry. The beauty industry comprises of numerous separate segments. One of them is - Nail care.
The nail care industry has emerged as one of the most growing segments in the beauty industry, as it has become an integral part of women’s fashion. While the trend of frequent change in nail colour does provide a significant opportunity for the growth of the market, but growing surging fashion and beauty consciousness, among women and growing affordability of consumers, is also providing the relevant boost to the industry. New developments in cosmetics, fashion, and nail polish technology have set the pace for trends in the nail salon industry.
One of the major trends which are disrupting the nail care segment is- Nail Extensions. The nail extensions have “revolutionized the nail industry,” with the technique rising in popularity. Earlier only available to celebrities, the nail extension service is now growing leap and bounds and is continuing to expand at an unprecedented rate. Below are the following reasons why you should invest in the nail extension industry.
A vibrant Industry
Nail care has registered a permanent position in the beauty industry. Nail extensions, once a luxury, has become a regular routine of women all over the country. According to reports, the demand of customers grew rapidly at a pace of 30% in Nails. The estimated size of Rs51 billion ($950 million), the Indian beauty and cosmetic market has expanded manifold to include the nail category. Majority of women try extension services just to make a fashion statement.
Less required Space and workforce
One of the major benefits of starting a nail extension service is that it requires less space and workforce. Nail extension services deal with small equipment and technology, thus it can be started even with as less as 100sq ft, area. You can also open a kiosk of nail extension in a mall or prime location, without spending a fortune. Nail extension business also requires less workforce, if low on budget, you can start with a minimum of 5 employees.
Influence of celebrities & Social media
Believe it or not, celebs and social media do influence our lives to an extent. Social media platforms, such as Instagram, have further enhanced the emphasis on beauty and fashion among women. One can find videos & images on beautiful nail extensions and nail arts. This has increased the awareness of such services, boosting the demand for such services. Celebrities and influencers like Kylie Jenner etc. have often seen adorning various nail extensions, increasing the demand further.
The industry’s performance depends on active consumer spending. When per capita disposable income rises, consumers have more money to spend on discretionary services such as nail art and extensions. And as there has been a significant increase in the number of working women, this has lead to an increase in spending on such services.