Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Cosmetics Product 2018-12-24

Key Driving Factors of Cosmetics Industry in 2018

The beauty industry makes up 22 per cent of India's market for consumer packaged goods

By Content Writer
Key Driving Factors of Cosmetics Industry in 2018

The cosmetics market in India currently has an overall market standing of USD 6.5 billion and is expected to exhibit strong growth of 22% by 2025. The beauty industry makes up 22 percent of India's market for consumer packaged goods. With the improving purchasing power, demand for enhanced products and increasing image consciousness of the Indian clientele, many international brands have established footprints in India. There are many factors that fuelled up the beauty industry of India. Below are the major factors that drove the cosmetics industry in 2018

Multi-purpose Products

Products with multiple benefits such as those with anti-ageing properties, moisturizing care and suntan protection were very popular in the skin care cosmetics industry this year. Foundation creams that offer multiple benefits such as sun protection, moisturizing, oil-free and no pore-clogging have witnessed rising demand, especially from the working women population. High demand for anti-dandruff and anti-hair loss hair care products were being witnessed in the hair care segment.

Shifting Trend to Organic-based Cosmetics

With the increase in the number of healthcare problems associated with traditional cosmetics, consumers were compelled to shift to organic cosmetics. These were especially popular among the younger generation. A major share in demand for organic cosmetics across the globe was emanating from consumers in the age group of below 30years.

Growing Demand for Innovatively Packaged Cosmetics

The innovative packaging has played an important role in driving sales of cosmetics in 2018. Multinationals preferred to use environmentally friendly packaging material.

Packaging requirements of men are different from that of women. For instance, when it comes to face creams, men do not like to stick their fingers into a jar. Thus, companies had been offering creams in pump packages. Pack functionality was also very important in this sector as male consumers seek more practical and simple forms of packaging.

Further, consumers are actively seeking cosmetics with packages/labels, which depict that the manufacturer complies with environmental ethics. Understanding how this commitment to sustainability can be communicated on the packaging was becoming a key factor to attract more consumers.

New product developments happening in the market

Going green became the new anthem in the fashion and lifestyle categories. As a result, cosmetic brands have gone eco-friendly with the range. With an increasing inclination of Indian consumers towards natural and herbal cosmetic products, the Indian cosmetics industry encountered numerous herbal cosmetic brands like Amway, Forest Essentials, Biotique, Himalaya Herbals, Blossom Kochhar, VLCC, Dabur, Lotus, Jovees, Kama Ayurveda, Patanjali, Just Herbs, and many more. Even foreign brands have now dived into natural products this year.

star franchise india
Related opportunities
  • About Us: "SHISHURANJAN" is one of the oldest Toy sellers of all..
    Locations looking for expansion Rajasthan
    Establishment year 1975
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Jaipur Rajasthan
  • Quick Service Restaurants
    About Us: The Khoune Pizza franchise model is a unique, one-of-its-kind..
    Locations looking for expansion Delhi
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 60
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Chocolate Stores
    About Us: Choco Wanka does handcrafted made chocolates with as many..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bengaluru Karnataka
  • Guest House / Service Apartments
    About Us: India’s fastest growing network for students Co-Living Housing. Placio is..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads