The success of a salon business depends on it location
Location plays an important role in the making or breaking of a salon and spa business. The success of a salon business depends on how much easy it is to reach it. It is ideal to choose an area that has a lot of offices and other commercial establishments as that, more often than not, ensures a steady stream of customers.
Vandana Bhardwaj, Director, Marie Claire Paris Salon, Nails, Wellness and Academy in India, said, “Location is the most important thing. It can be considered as the Father of a successful salon and spa business”.
Ensuring High Footfall
One must always keep in mind to choose a location which has high footfall and can be reached easily. The location should be popular and well connected with the local areas to allow customers to find it without any trouble.
Environment and Surrounding
It is important to choose a location which is situated in a proper surrounding.
Vibha Khanna Rastogi, Director of Sawadhee Traditional Thai Spa, said, “Most of the Spas in Delhi (apart from 5-star hotels) are situated in busy markets, malls or by-lanes with cramped up rooms and do not give a sense of peace and tranquillity, which is so essential for a good spa.”
Prateek Singh, Business Development Officer, Gallantry Salon, said, “In this business, the ratio of male and female is equal, so location matters a lot to garner customers of both genders. One should check whether there’s a wine or alcohol shop nearby. It should be located on the ground floor for easy access. The store should be visible and in a pleasant location.”
In Sync with your theme
Make your choice of location and theme wisely. The two must fit together. In this industry, reputation and word of mouth will prevail. A successful blending of the appropriate elements will bring repeat customers, and those steady customers will bring their friends. The bottom line is, it must be the right location for you.