A recent addition in this industry is customized service at the comfort of the home called the Home Spa and Salon. Here is how you can start one...
Spa and salon as a business have grown not only in numbers but a variety of services, according to the requirements of the customers.
Spa and salon business has witnessed considerable growth in recent years due to unique ideas, stiff competition and an increase in disposable income. Self-care is no longer a thing of luxury but preference for most working and non-working population.
According to industry experts, the market size of India's beauty, cosmetics and grooming market will touch 20 billion dollars by 2025 from the current level of 6.5 billion dollars. A recent addition in this industry is customized service at the comfort of the home called the Home Spa and Salon.
If you are one of the aspiring entrepreneurs, who want to start a home spa, here is what you need to do:
Research is the basis of starting any business, to know the trends in the industry, how other brands are operating, how you will make your brand unique, concept, raw materials, supplier, and staff selection. An overall idea of the societies, where you will provide your services to and training your staff according to your business model, all these things are required to be fixed before planning the business.
After you have decided that you want to start your own home spa and salon, start planning everything from scratch, like how are you going to operate? How many staffs do you require? How much are you going to pay for each staff? What’s your initial diameter of service? How are you going to market your brand and etc.?
Since you are going to start a business, you need a license to start operating. Other than that you also require other licenses and NOCs from the society and boards to make it authentic, or else people would not buy your idea if it is half baked.
Evaluate your Rivals and identify Your Strength
The spa and salon businesses in and around your locality have made their brand by earning the confidence of their customers, you will have to evaluate your rivals in the locality till 10 km diameter. Once you have evaluated the strength and weakness of your rivals, it’s time to identify your strengths because the market is crowded day by day.
Equipment and Material
Now that you have almost figured out your business model and strengths, you need types of equipment and material to run the business. Since your business is going to be home spa and salon, which means providing the service to the customer at the comfort of their home, so you are going to need disposable items like tissues, paper towels, wax strips, cleansing sponges, soap, shampoo and oil dispenser, etc. These materials need to supply to you on a regular basis to keep the business running. Find a supplier, who can supply the raw materials in time in regular intervals to keep your business from shutting down.
Staff is an important asset for a beauty spa and salon because they are the ones who are going to interact with the customer and be at the service providing end, thus hiring the right staff is very important.
Bharti Taneja, Founder-Director, Bharti Taneja's Alps Pvt Ltd., Says, “From big beauty brands to niche salons, there is always a great demand for beauticians, skin experts, hair stylists, and makeup artists, whether you want to take up a job in a reputed salon or want to open up your own salon, skill comes first, which is why it is important to hire skillful staff.”