The Magic Of Visual Storytelling Is On The Rise, And Instagram Is Leading The Game
Instagram has shown tremendous growth in recent years. With over 800 million users worldwide, Instagram has become mandatory for brand marketing. This provides an opportunity to market products to a more targeted and interested audience without spending an enormous amount of money on paid advertisements. Below are the various ways to make your brand Instagram ready.
Set Theme & Style
Instagram thrives on visuals. Your style and theme will set the tone, the overall mood and feel of your account. It helps create visual coherence that communicates the purpose of your business in a matter of seconds. Experiment with colour palettes, fonts, and patterns and choose 3-5 colours and stick to them.
Including a theme to your profile will not only amplify your brand’s visual presence but also serve as a guide for your profile visitors to get a better understanding of your brand. It lays down a path for visitors to convert to followers and potential customers.
It’s not all about Photos
While photos generate high engagement on Instagram, they aren’t the only way to develop a brand’s engagements.
Here are some creative ways how brands can go beyond photos:
Videos: Instagram has allowed their users to post videos that could be up to a minute in length. You can capture your audience’s attention by posting creative videos or video ads.
Insta Stories: Stories disappear in 24 hours, which might sound limiting at first, but it isn’t. Customers have a natural curiosity about where their products come from. Through stories, your followers will get a behind-the-scenes look at how you run your business.
Boomerangs: In the Harry Potter universe, wizards had moving photographs; Boomerangs are the muggle’s version of the same. Fun and engaging videos on loop, boomerangs are a definite attention grabber. It provides an interesting way to experiment with motion.
IGTV: Instagram’s brand new feature will definitely help your business to up its insta-game. Longer vertical video on Instagram makes it even easier to get closer to your audience and be discovered by new people.
Expand Your Reach
The main aim for your brand should be customer engagement. Use #Hashtags to expand your reach. The hashtags can be campaign specific or trending ones. Also, set up your main company hashtag and use it sparingly across Instagram. This will make it easier for your customers to find your account as well as your content. Interact with your followers to spark growth. Make full use of free Instagram tools to advertise your brand. You can use the following methods to garner more user engagement:
-Collaborate and mention others
-Host Instagram takeovers
Build Influencer Relationship
Influencer marketing is in rage these days, especially on Instagram. Leveraging on Influencer marketing will help you generate more than twice the sales than that of a paid advertisement. It presents a glaring opportunity for brands to leverage the word-of-mouth promotion. Brands can easily assess a potential influencer’s reach.