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Healthcare sector 2018-10-12

How to Grow Demand of Alternative Medicines in the Healthcare Sector?

Alternative medicine's use can grow multifold and manifold if we can make the common man aware of its impact on our bodies, mind, and lives.

By Senior Sub-editor
How to Grow Demand of Alternative Medicines in the Healthcare Sector?

The healthcare sector is growing at an accelerated pace in India and globally. The alternative medicine is especially gaining popularity due to its efficacy and safety. Our lifestyles and lack of awareness are responsible for deteriorating health. 

We rely heavily on modern allopathic medicines and the associated procedures. However, in some cases, they are unable to provide us relief. They are not very dependable when treating chronic ailments such as lifestyle-oriented disorders. The medicines manage the symptoms but the root cause still remains.

Lifestyle Affects Health

In the last few decades because of globalization many new lifestyle products have been launched and introduced in the market. Initially, we enjoyed them and felt that they really made a difference in our lives. However gradually we started facing the side effects on our health and living; our convenience turned into laziness, and enjoyment turned into health issues.

Now is the time to use new lifestyle products based on holistic health. These product based on alternative medicines would be multipurpose. They would not only take care of prevention but also increase our awareness and serve for treatment purposes.

How the demand can be created

There are diverse ways by which we can create a growing demand for alternative medicines in the healthcare sector:

  • Opening a dedicated lifestyle center in every big organization and the associated extension centers in all small organizations.
  • Health has become a fashion today, so it can be easily associated with alternative medicine.
  • In India, there is a huge need for rehabilitation centers where all chronic conditions can be taken care of through alternative medicines.
  • Like other professional training, self-management training should be mandatory in all organizations in the context of alternative therapies.
  • All medical center use techniques based on the fusion of modern and alternative medicines.
  • Crafting a lifestyle health brand and opening its franchisee could be a game changer.
  • People are becoming aware of the fact that allopathic medicines cannot cure all diseases and they have many side effects. Alternative medicines, on the other hand, are more conducive in some cases. However, at present, the infrastructure in the alternative medicine domain is very minimal. Entry of Big Brands in this businesses can create facilities and setups for everyone.
  • People are looking for convenience today. Alternative medicine needs to come up with innovative products that offer ease in terms of their availability, use, and concern.

Alternative medicine has a huge untapped potential. Its use can grow multifold and manifold if we can make the common man aware of its impact on our bodies, mind, and lives.

This article is written by Dr. K. Kumar, Chief Consultant and Founder of Dr. Kumar’s Lifestyle

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