FMCG 2018-11-12

How Sri Sri Tattva is Enhancing The Shoppers’ Experience in Muscat

Spar Oman, world’s leading voluntary food retail chain, has announced a strategic partnership with Sri Sri Tattva.

By Content Writer
How Sri Sri Tattva is Enhancing The Shoppers’ Experience in Muscat

Brainchild of Spiritual leader Sri Sri Ravi Shankar, the consumer goods and wellness brand, Sri Sri Tattva, has been riding high on success. The increase in the demand for organic and swadeshi products has made Sri Sri Tattva one of the leading brands in the health and wellness space in India

The company has expanded their footprints both nationally and internationally. They currently operate in 33 countries.

Recently, Sri Sri Tattva (SST) has added another feather to its expansion cap. Spar Oman, world’s leading voluntary food retail chain, has announced a strategic collaboration with Sri Sri Tattva.

Providing High-Quality FMCG products

With this collaboration, Spar Oman is providing the opportunity to its shoppers in Muscat, to enjoy high-quality products across multiple categories such as personal care, health care and food. The FMCG product line of Sri Sri Tattva will be made available in eight locations of Spar in Muscat.

Enhancing Shoppers Experience

There has been a new wave of natural and healthy products. Owing to the increase in awareness of organic beauty and health products, Spar Oman by the partnership is enhancing the shoppers’ experience.

Sridhar Moosapeta, CEO, Spar Oman, said, “Spar Oman proudly announces its strategic tie-up with Sri Sri Tattva with an objective to offer the best quality natural and ayurvedic products to its shoppers. This will be a great value addition to the present offerings in the Spar Natural Range.”

Making Its Mark in Muscat

Sri Sri Tattva has been running a Panchakarma Wellness Centre in the Muscat already. The partnership has given a remarkable opportunity to Sri Sri Tattva to expand its footprints in the region. The company is also planning to come up with an Ayurveda hospital in future.

Arvind Varchaswi, managing director, Sri Sri Tattva, said, “I am happy to announce our strategic tie-up with Spar in Oman. This will provide a solid and fantastic platform for people in the region to experience our quality products. This will be in addition to the medical products and panchakarma centres already available in the region. We are happy to announce that Sri Sri Tattva products will be available exclusively in Spar outlets in Oman.”



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