Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Nykaa 2018-10-15

How Nykaa Is Planning To Become The Next Sephora

The beauty website aims to open 200 offline stores by 2020.

By Content Writer
How Nykaa Is Planning To Become The Next Sephora

India’s largest beauty e-commerce space, Nykaa is planning to expand offline. The beauty website aims to open 200 offline stores by 2020. Inspired by Sephora, Nykaa will cater to the need for a multi-brand retail format that gives unbiased advice to consumers, being able to guide them on the right products for their beauty and health concerns.

The Secret To Success

Nykaa is considered among the top players in e-commerce today. The secret to the success of the beauty portal is, first their selection. Nykaa have the widest brand assortment in India for beauty. Any beauty brand you can imagine whether it is a local brand, national brand or international brand and even luxurious brand, they have it all. A large part of their focus is on brand assortment and getting brands and maintaining those brand relationships. It has been one of their core strengths.

Offering a Luxury Experience

Nykaa has brought the luxury brands under the flagship “Nykaa Luxe store”. Luxe stores are brand-focused, offering various luxurious brands from around the world. By this, the company has made it easy for consumers to gain access to authentic products from international brands.

Falguni Nayar, Founder & CEO, Nykaa “This Nykaa Luxe flagship store is designed to allow customers to indulge themselves. It brings together our largest collection of luxury beauty brands with opportunities for customers to experience the products first hand at our vanity stations. Our expertly trained beauty assistants will be available to offer personalized solutions to every need. With our Omnichannel access and educational content we look to be able to guide and engage our customers as they build their beauty regimes.”

Men Grooming

Nykaa is also addressing the question, “Why should girls have all the fun?” Men grooming industry is witnessing a tremendous growth in recent years. The market for male grooming in India is estimated to be worth more than Rs. 5,000 crore. This has led to the launch of several brands and product ranges specially targeted to men.

Nykaa is capitalising on the growing interest of male customers towards personal grooming by launching India’s first multi-brand e-commerce store for men,

 A significant focus of the product selection is on men’s fragrances, luxury skincare and premium natural products as well.

Designer Store

Nykaa is also exploring various fields apart from beauty retail. The beauty portal has also launched its designer store namely Nykaa designer studio, a curation of premium Indian fashion designers and Nykaa Pro – a portal for professional beauty consumers.

star franchise india
Prabhnoor chadha : 10, Feb 2019 at 01:40 PM
I would like to open a nykaa store in haldwani . I have a place of 600 sq ft and its besides biba . On nainital road in haldwani
Lari jyrwa : 22, Feb 2019 at 01:47 AM
Im interested to open Nykaa in shillong ..Plz e-mail me the details
Rania : 04, Mar 2019 at 02:51 PM
Hi. I’m looking forward to open a Nykaa store here in Kozhikode. Please email me the details and procedures
PRIYANKA THAKRAR : 11, Mar 2019 at 06:21 PM
hi i am interested in opening a nyka stores in Jamnagar(Gujarat).
Aditi Deora : 26, Mar 2019 at 12:08 PM
I would like to open Nykaa offline store in Varanasi, U.P
Rashi Nanda : 27, Mar 2019 at 11:17 AM
Hello, I need to know what is the process to apply for a franchise. Also if you can send me a brochure and the price breakdown and the fess required to open a nykaa franchise. Thanks
Amrit kaut : 16, Jul 2019 at 10:36 AM
I would like to open nykaa store in ludhiana (punjab) model town extension...please email me details and procedures.
Anil Waikhom : 27, Jul 2019 at 02:13 PM
I like to open a nykaa store at Imphal, Manipur. May i know the the procedure to open the store and the requirements needed viz. area of the shop, investment fee, total investment. Eagerly waiting for your reply.
Related opportunities
  • Quick Service Restaurants
    About Us: PapaLouie’s Pizza is now on the mode of developing..
    Locations looking for expansion Gujarat
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 1800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Amusement Centres
    About Us: Chi Chi’s SkyJumper is a new-age sensation in the field..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Preschools
    About Us: Innocent Times are running a preschool from Pg to..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Haveli Maharashtra
  • About Us: Mad About Dogs (MAD), an ambitious venture of Mad..
    Locations looking for expansion Delhi
    Establishment year 2006
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads