The beauty website aims to open 200 offline stores by 2020.
India’s largest beauty e-commerce space, Nykaa is planning to expand offline. The beauty website aims to open 200 offline stores by 2020. Inspired by Sephora, Nykaa will cater to the need for a multi-brand retail format that gives unbiased advice to consumers, being able to guide them on the right products for their beauty and health concerns.
The Secret To Success
Nykaa is considered among the top players in e-commerce today. The secret to the success of the beauty portal is, first their selection. Nykaa have the widest brand assortment in India for beauty. Any beauty brand you can imagine whether it is a local brand, national brand or international brand and even luxurious brand, they have it all. A large part of their focus is on brand assortment and getting brands and maintaining those brand relationships. It has been one of their core strengths.
Offering a Luxury Experience
Nykaa has brought the luxury brands under the flagship “Nykaa Luxe store”. Luxe stores are brand-focused, offering various luxurious brands from around the world. By this, the company has made it easy for consumers to gain access to authentic products from international brands.
Falguni Nayar, Founder & CEO, Nykaa “This Nykaa Luxe flagship store is designed to allow customers to indulge themselves. It brings together our largest collection of luxury beauty brands with opportunities for customers to experience the products first hand at our vanity stations. Our expertly trained beauty assistants will be available to offer personalized solutions to every need. With our Omnichannel access and educational content we look to be able to guide and engage our customers as they build their beauty regimes.”
Nykaa is also addressing the question, “Why should girls have all the fun?” Men grooming industry is witnessing a tremendous growth in recent years. The market for male grooming in India is estimated to be worth more than Rs. 5,000 crore. This has led to the launch of several brands and product ranges specially targeted to men.
Nykaa is capitalising on the growing interest of male customers towards personal grooming by launching India’s first multi-brand e-commerce store for men, NykaaMan.com.
A significant focus of the product selection is on men’s fragrances, luxury skincare and premium natural products as well.
Nykaa is also exploring various fields apart from beauty retail. The beauty portal has also launched its designer store namely Nykaa designer studio, a curation of premium Indian fashion designers and Nykaa Pro – a portal for professional beauty consumers.