The global wellness industry is a $3.7-trillion market
Wellness is far more than a trend these days. It has become an ever-growing lifestyle and one that the hospitality industry can leverage to boost profits. Recently, Sanghvi Brands and Kerala Ayurveda have collaborated to launch Ayurvedagram Wellness Resorts and Ayurvedagram Spa in Spa concepts in markets like the US, Europe, South East Asia and the Middle East.
Sanghvi Brand operates luxury spas in luxury hotels such as Ritz Carlton, JW Marriott, W Hotels and Intercontinental Hotels in United States, Middle East, Sri Lanka and India. Kerala Ayurveda Limited's interests are spread across academies, wellness resorts, hospitals, clinics, products and services across India and the US.
The ayurvedic spa has been in trend these days as it promotes overall wellness of an individual. The ayurvedic spa offers holistic treatment that rejuvenates a person’s mind and body as well as spirit. It also purifies and restores the optimal balance of the body. This is the reason why foreign countries prefer therapeutic ayurvedic treatment.
Ayurvedagram Wellness Resorts is going to become the world’s first hospitality management company focused on managing resorts dedicated to therapeutic Ayurvedic treatments. Darpan Sanghvi, promoter and managing director of Sanghvi Brands, said, “We are currently in discussions with prospective property owners in Europe, South East Asia, Middle East, USA and India to launch the first set of Ayurvedagram Wellness Resorts through the joint venture.”
Ayurveda inspired Products
The concept of Ayurveda is moving beyond the spa and spa products. The Ayurvedagram Spa will also provide an Ayurvedic spa menu to large branded luxury hotels. This can also be introduced in the existing spas of their hotels.
The brand is planning to roll out Ayurvedagram inspired items in the food menu, Ayurvedagram inspired yoga and other fitness offerings in the fitness centres. In addition, other Ayurveda inspired touchpoints will also be available in the hotels.