Alternative healing or complementary medicines have gained so much popularity in India that the Indian alternative medicine industry has reached a mark of Rs 2800 crores. This article aims to elaborate as to why this sector is becoming home to one of the best businesses to start in India.
Natural remedies and practices are always considered to be lucrative to treat all kinds of illness, but since a few years these practices have taken the world by storm. The concept of healthy life has taken a more holistic approach and pills and medicines are losing out their places from our cupboards and drawers.
Alternative healing or complementary medicines have gained so much popularity in India that the Indian alternative medicine industry has reached a mark of Rs 2800 crores.
A lot of people who are skilled in these healing services are interested to convert their skills into business. For all those, here is why alternative healing service has become one of the best businesses to start in India.
As awareness of the side effects of conventional medicines has risen, people are becoming more and more forthcoming towards alternative healing techniques and medicines. These healing services include acupuncture, massage, reiki healing, theta healing, pranic healing among others and are getting more and more popular among millennial as they don’t give any side effects.
Growing awareness is definitely one of the most important reasons for the booming growth of this sector.
Increased amount of nutritional research has found strong evidences that specific food and nutrients are able to help, prevent, slow or even reverse serious illness. These studies are conducted by scientists and have made the traditional claims about such food and nutrients credible. Before this, people were skeptical about these traditional norms. It is the increased interests of scientists that led to make this sector more acceptable towards these healing medicines and techniques. This has given rise to the growth of the alternative healing sector.
Emphasis on Prevention
‘Prevention is better than cure’ – the famous proverbs aptly fits here. Alternative healing is not just about healing the ailments, but it is used as a preventive measure more often. There is an increasing emphasis on preventive measures to be taken so that illness doesn’t come your way. This is one of the major growth factors of alternative healing sector. People are taking up these healing techniques in order to prevent themselves. Alternative medicines are often taken as supplements rather than for healing purpose. As more and more emphasis is laid on prevention, it gives boost to alternative healing sector.
Alternative healing not just targets one ailment but it also helps in eradicating other problems too. Medical science has found several cures for several diseases, but it’s impossible to think of something in the allopathic medicine that could help in eradicating other diseases as well. This is where alternative healing has always won.
People are immensely interested in something that could give them overall healing or holistic healing. Therefore alternative healing is gaining recognition and is demanded by loads of people.
All the above-mentioned points suggests that alternative healing sector has a long way to go and is about to flourish more aggressively. Buying franchise of already existing brands under this category could help you more in breaking through into the wellness sector.