Being high on nature, the newly launched Innisfree store gives a treat to not only the skin but also the eyes.
When you’ll enter the Innisfree store at the Ambience mall, Gurugram, the first thing that’s going to delight you is their vertical garden. We are living in a time when going organic, natural and green is trending for almost every brand. Many of the beauty brands have either ventured completely or have introduced products that are in the green or organic category. Innisfree is a brand that has believed in the power of nature ever since its inception. The brand launched its 7th flagship store last week at Ambience Mall, Gurugram and there is so much to talk about.
Innisfree focuses mainly on nature and the various benefits one can reap from it. The whole ambience of the store speaks about their love for everything green, pure and natural. The furniture used in the store is wooden and the colour combination used for most of the store is white, lime green, yellow and green. The feel and look of the store is very refreshing. The vertical garden is that one thing you cannot miss at all. Installed as the background of the store’s counter, the idea of having it in each one of their stores is a marvellous idea.
The Product Segmentation
The wide range of natural products that they offer is beautifully segmented into sections, so as to make it easy for the customers to locate their need. The products are segmented into categories like whitening, total anti-ageing, cleansing, tightening, pore care etc. They also have a men’s section which caters to the various needs of men through nature-friendly products. The make-up section is perfectly stacked to meet all the beauty requirements of women. Sections like hand creams, capsule recipe packs, my body, my hair, pack and masks, perfumes also provide ample choices to the customers to choose from. The trust of using best natural products is what drives people to walk into this store.
The VR Corner
This was something new. With technology taking over the beauty industry in every possible way, the VR corner is something that was meant to be there. Experiencing the ‘almost real’ journey of gathering the important ingredients for the Innisfree products was altogether a new feeling. Virtual reality has changed the way things are seen as its factor of making the person, though partially, a part of the process. The initiative by the brand to involve people in knowing what goes into the products through a VR short clip was very interactive.
Inspired by Nature
Innisfree has been a brand that has always associated itself with providing products that are made with ingredients from the Jeju Island. The brand’s belief in the power of nature can not only be seen through their products but also through the ambience and the soothing factor attached to it. Green, natural and organic products are in high demand and the Innisfree store has a huge variety that can cater to every need of the consumers. With the benefit of planned placement of the products, the consumers can also try some of them before making their purchases.
Innisfree is a Korean brand whose parent company is Amorepacific Corporation. Looking at the insides of the store, it really gives the perfect representation of being natural and green. The brand has a wide variety of products to choose from and the easy access to them is something which every store needs to keep in mind when setting up sections in a store. The idea of having a vertical garden is what is very impressive as it not only adds to the whole look of the store but also gives a feeling of being close to nature. In a time when there is lot of pollution and need for fresh air, this small though by the brand adds a little more of the consumers’ trust to their name. Designed in a way to attract and impress, the Innisfree store meets up to a lot of expectation of the consumers.