Hotline: 1800 102 2007
X
Search Business Opportunities
beauty industry 2018-08-23

Here Are The Reasons Why The Men’s Beauty Industry Is Growing

Beauty Is Not A Matter Of Gender But Style

By Content Writer
Here Are The Reasons Why The Men’s Beauty Industry Is Growing

Gone are the days when men grooming was limited to hair & beard products. Nowadays, there are moisturisers, pore strips, skincare and also makeup that are commonly used. According to a survey conducted, cosmetic brands targeting men have increased globally by 70% and reported a 300% growth in men’s beauty products.

French beauty giant Chanel has announced to launch an exclusive line of makeup designed for men. Many brands are now tapping into the growing market of men’s grooming products. Here are the reasons why the men’s beauty industry is booming:

YouTube Vloggers

YouTube Vloggers have a major role in the growth of male beauty industry. Vloggers like Manny Gutierrez, Angel Merino, Jeffree Star and Michael Finch are redefining the cosmetics industry. They have over 6m subscribers and about 11% of those watching are male.

Their success is a living proof that makeup is for everyone and not just women. A social media campaign was also launched to stop the stigma around male cosmetics, which became a huge hit.

Societal Taboo

Makeup for men is still considered taboo worldwide. Our society consists of people of variant sexes, transgender, nonbinary, and gender queers etc. They feel understandably uneasy going up to something as public as a department store counter for makeup advice. Thus, this new corner of the industry matters.

Gen-Z

There has been a huge demand for gender-neutral beauty in recent times especially among Gen-Z. Our younger generation no longer considers makeup as feminine.

Everyday makeup routines are starting to become attractive to male consumers globally. Men are investing in their appearance to some degree, not to radically transform how they look but to transform how they feel.  

Skincare

Skincare constitutes a major part of the beauty industry. The men skincare market is growing at 14 percent.  Men are now using facial skin care products as part of their daily routine. Not many years ago, moisturizer was taboo, and it's now commonplace.

Skincare regimes that can include foundation-like products have been prevalent among young South Korean. Recently, Swedish beauty company Oriflame is going to launch a range of male skincare products in India. Thus, giving a boost to men’s beauty industry.

Comment
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts