Statistically speaking, the healthy food segment caters to more than 50 lakh people in the metropolitan cities alone. Read on...
As a famous adage says, ‘Health requires healthy food’, you can keep healthy only if you eat healthy food. Healthy food chains and restaurants are rapidly growing in number in India as consumers are sinking in the advantages of eating healthy.
According to recent survey, it has been revealed that more than 76% of adults are opting for restaurants that serve healthy food instead of going for a fast-food chain. As per studies, it is revealed that the health food segment is growing at 10-15% annually in India. This shows that there is a lot of scope for food entrepreneurs to venture in a business that caters to those who seek a healthy diet.
Changing Industry Trends
Gone are the days when dishes like Butter Chicken and Chole Bhature were among the most ordered dishes in any restaurants. We live in a world today where keeping a healthy routine is a next-to-impossible task. With changing lifestyles, the trends are evolving too, and hence healthy food is given preference over non-healthy and junk food.
Statistically speaking, the healthy food segment caters to more than 50 lakh people in the metropolitan cities alone. Apparently, there is a large group of consumers that are contributing to the growth of the niche in India.
Moreover, factors like increasing health and wellness awareness and the openness towards experimentation among food creators and consumers both are fuelling the healthy food industry more than it has ever done in the past.
Another big factor that has given a great push to the industry is that many franchised restaurants are taking over the trend of healthy food. These brands have incorporated various healthy food variants to give themselves a healthy makeover and to keep up the pace with the ongoing trend. For instance, McDonalds has recently come up with a revamped menu introducing many healthy dishes like Chicken Grilled Salad and Egg White Delight McMuffin, which is attracting consumers towards franchise outlets.
Increased Franchise Opportunities for Food Entrepreneurs
As mentioned above, franchise food-chains are also plunging into the healthy food segment and are enticing the population of health-freaks. Apart from the established brands, there are so many new independent businesses that are standing tall in the industry and are opting for the franchising route for success. This has made the industry full of franchise opportunities for investors and businesspeople.
You can invest up to Rs 50 lakhs for a restaurant model of a franchise brand and the kiosk model can cost you Rs 25-35 lakhs. The operational cost can use up to 70% of the total sales whereas the food cost and the labour cost is around 35% and 10% respectively. Hence, one can say that opening a franchise outlet is more of a lucrative business model as compared to starting a fresh restaurant.