Since the demands are increasing, so are the opportunities for the women in smaller cities to start their own business through franchising or just as an entrepreneur and help the family financially.
The beauty and wellness industry is witnessing great demands in smaller cities, especially salon services. Be it a wedding, or regular visit for grooming, the beauty industry seems to have found its way into the nook and cranny of mainland India.
Since the demands are increasing, so are the opportunities for women in smaller cities to start their own business through franchising or just as an entrepreneur and help the family financially.
This is where the training of staff comes into play and brands like BhartiTaneja’s ALPS Beauty Group, which is amongst India’s oldest and most trusted training institutes, comes into play. Founded in 1991 to bridge the gap between skilled professionals & growing beauty industry, the group aims to train staff in the nuances of beauty and grooming.
In an interaction with Franchise India, BhartiTaneja, Founder-Director, ALPS Beauty Group gives us the insight about one of India’s oldest beauty training institutes.
Salon Services Growing in Smaller Cities
Bharti says, “With the media exposure and Bollywood influence, the people in tier 2, 3 and 4 cities are becoming more fashion and beauty conscious. Young men and women follow the latest trends, be it the new hairstyles, beard & mustache styles or makeup looks. They no more see salon services as a luxury. It has become a necessity for them as well. This has led to the growth of salons in small cities. They also want to be pampered and look good in the best way.”
Training the Beauty Industry Staff
From hair to skin, treatments today require sound knowledge technology (how to use machines) and the latest developments like new techniques & products. The skilled staff helps the salon to run more smoothly and effectively, which increases revenue and customer satisfaction. Most importantly, the first impression is the last impression in the salon business, so having a skilled staff ensures your first impression, flatters the client with your salon's expertise and quality of service. This helps significantly in retaining the clients.
Bharti explains, “As a salon owner, your job is not over with hiring skilled staff, you need to keep upgrading or training them so that remain up-to-date with the latest trends and techniques.
“What sets us apart is our in-depth course content, which forms a strong fundamental base for each student that successfully completes the course with us. The basics of beauty do not change but yes, you must keep upgrading your knowledge and skills, which is what most spas and salons do – they only provide ornamental training to their staff as per their policies and environment, whereas, we offer scientifically advanced courses – a combination of theory and extensive practical classes. We encourage creativity by making our students work on various creative projects and in-house competitions.
“Above all, Alps Academy gives them many opportunities to work on real clients as well as with celebs during shoots and fashion shows. We work on their personality development with special classes on soft skills, communication, and client handling. The faculty at Alps Academy incorporates reasoning with theory lectures to ensure that students understand theoretical facts to the core. Diligent efforts are made to explain in detail about the various phenomena affecting the human body, skin, and hair in particular so that budding beauty professionals get their fundamentals right. Using the latest tools of classroom teaching such as projectors and slides, along with hands-on training on most modern machines give an unparalleled advantage to Alps students.