According to reports, the Indian supplement market in India is expected to grow at a CAGR of 20 percent from 2015 to 2023. Vitamins and minerals are occupying a larger scale in the market, which is approximately close to 40 percent.
In conversation with Franchise India, Karan Arora, Owner, True Nutrition talks about the rising demand of the supplement industry in India. Read on to know more...
An emerging trend to stay healthy
India is growing as a country where fitness revolution is impacting everybody’s life. The rise in a number of health-conscious people clearly states that more Indian consumers will be seen embracing the healthy and fitness lifestyle as a way of living in the future.
Karan Arora, Owner, True Nutrition says, “Today’s supplement brands lack while dealing with genuine products. This is where we are coming into action. Consumers who are willing to stay healthy and fit need products which are authentic and complete in nutritional value. This is where True Nutrition is catering to such population.”
The rise of the franchising model
Indian brands are more often taking the franchising route for expanding and achieving success. Karan shares, “Franchising is the best model for expanding your business PAN India. The model comes with limited investment, followed by the huge potential for marking your brand's name in this competitive market.”
“We are dealing with two models, one is FOFO model which is for retail marketing and the other one is for the gym model,” adds Karan.
USP is the key
Every brand has their own USP which offers unique service to their consumers. Especially, when a brand is new, playing along with the brand’s USP might be the key to attaining quick success.
“There are very few brands in the market which are offering integrated products to their consumers. Our brand’s USP is offering genuine products to them, along with creating transparency. Our prime motive is to become a brand offering genuine service to the customers,” adds Karan.