Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Health & Fitness 2019-07-26

Folk Dance Fitness Routine: A Promising Franchise Opportunity

The vibrant punjabi ‘Bhangra’, graceful Gujarati ‘Garba’, and the soft and subtle ‘Chhau’ – these are some of the most entertaining folk dances of the Indian origin which have now become a fitness routine for many. Read on to explore opportunities!

By Features Writer
Folk Dance Fitness Routine: A Promising Franchise Opportunity

With fitness being a buzzword for the past few years, a lot of innovations are being devised by entrepreneurs in the field from all across the world. Seizing the fresh business opportunities that underlie in the field of fitness, Indians have successfully managed to come up with a fresh idea that we know as folk dance fitness routine.

The vibrant Indian folk dances that have been present in the culture since forever are now transforming into fitness regimes that are helping people in achieving their fitness goals through fun and exciting way, i.e., dancing their heart out on some loud, desi beats. The vibrant punjabi ‘Bhangra’, graceful Gujarati ‘Garba’, and the soft and subtle ‘Chhau’ – these are some of the most entertaining folk dances of the Indian origin which have now become a fitness routine for many. The concept is taking the world by storm and is going to be a lucrative business opportunity for the generations to come.

Folk Dance fitness: Why is it Gaining Foothold?

Gym workouts like squats, crunches, planks, leg raise etc are becoming very common in nearly all the gyms and fitness studios. Doing same exercises daily becomes boring and makes people less motivated to go to gyms. Meanwhile, fresh concepts like folk dance fitness are getting a green signal from the consumers as they add to the lost zing in those regular fitness clubs with loud, rustic beats and music that can be choreographed differently every day. Every day people go to the fitness club and expect something new and exciting, and this is attracting people towards these clubs more than ever.

Apart from adding newness in the fitness routines, folk dances serve as great functional workout as they involve every part of the body. According to sources, in a one-hour dance session, around 800-1200 calories can be burn. So folk dancing is beyond dancing the heart out and shedding a pound or two, it has a more scientific approach towards fitness. This is one of the biggest reasons why people are opting for a folk dance fitness routine. After all, who doesn’t want to lose fat while enjoying!

Another reason why folk dance fitness routine is emerging as a promising fitness regime in India is that it connects with the Indian souls. Even though dance forms like aerobics and zumba have already marked their presence in the Indian fitness scenario, various folk dances are more relatable to most Indian consumers. The familiar Indian beats, music and steps in folk dancing makes dancing more comfortable for Indian souls, thereby creating an indigenous niche in the fitness industry for Indian entrepreneurs.

Folk Dance Fitness as a Promising Franchise Opportunity

With more than 100 folk dances present in the Indian culture, there could be ample opportunities in this nascent market. Many start-ups have initiated their careers in folk dance fitness routine and are gaining a lot of popularity among the millennials. Folk Fitness, one of the most popular folk dance inspired fitness routine organisers, has 122 registered folk dance styles from across India and conducts programs in partnership with various organisations such as corporate offices, schools, events, gym and studios. They have more than 600 folk fitness certified trainers and are present in 18 cities in India.

With such capacity of deep penetration, it is likely that a folk dance fitness franchise model will gain momentum. Franchising will help such concept grow and flourish in the small cities as well as in the large cities due to a business model that requires intense innovations but lesser investment. Such growing popularity of this fitness trend can further be multiplied by adopting a franchise model in the near future.  

 

Comment
image
image
image
image
Related opportunities
  • Professional Education Colleges
    About Us: Lakhotiacollege of design has entered into a collaboration with..
    Locations looking for expansion Delhi
    Establishment year 1991
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Tea And Coffee Chain
    About Us: Tea Live is a home grown Malaysian brand with..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Beauty Salons
    Studio99 – Unisex Salons & Spa A journey from Coffee Shop..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Others Food Service
    About Us: Utopia Food Labs has 6 premium brands under its..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater BENGALURU Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts