Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities

Focus On These Three Categories of Customers to Expand Your Protein Supplement Business

Most of the supplement consumers in today’s time are younger buyers.

By Features Writer
Focus On These Three Categories of Customers to Expand Your Protein Supplement Business

The ever-growing health and wellness industry has severely impacted the Indian business market, resulting in new opportunities in the segments that were once a niche sector. Indians are now more conscious towards a healthy lifestyle than ever that has opened the gate for wellness franchisors and entrepreneurs that are willing to cater to such audiences.

One such sector is the Indian dietary and supplements industry that is now evolving drastically from its initial phase. This rapid transformation is due to the rising demand for healthy and nutritious products that the country is witnessing from the last couple of years.

In fact, the changing lifestyle of people is expected to cause a severe transformation within the supplement industry, growing it by 20 percent to USD 6.1 billion by the end of 2020.

Supplement Business: A Consumer-Driven Segment

People are more often opting for supplement products that could keep them healthy in the modern time. The rapid growth of this segment is experiencing is a sheer example of that. Once being considered as a niche segment is now being referred to as a customer-driven segment.

Investors have gradually realized the potential hidden in this segment and are coming up with new products and offerings, tapping the untapped supplement market. It is believed that this trend is here to stay and establishing a supplement business could attain one success as a successful business owner.

Youth

Most of the supplement consumers in today’s time are younger buyers. Youngsters are all enthusiastic towards attaining a healthy lifestyle, even if they have to spend some extra bucks for that. Moreover, since technology and the Internet are among their favorite tools, it’s easy for them to acquire information about different products that could meet their requirement.

Thus, targeting youngsters for growing a supplement business could be the best possible strategy, since youths are also influenced by celebrity looks and physique.

Athletes

In order to grow a supplement business in India, targeting the athlete's section can certainly accelerate things for a business owner. In fact, the sports-related protein and dietary products are gaining immense popularity and growth in recent time.

The regimentation of fitness is resulting in hardcore training and fitness sessions, eventually introducing them to supplement products for additional benefits in terms of health and physique. Therefore, supplement business owners could target the sports industry for expanding their business.

Tier III

People belonging to the tier III areas are usually more impacted by the lifestyle of celebrities. They often end up following the celebrities’ lifestyle religiously, eventually looking up to them for inspiration. The celebrities are eventually driving the demand for supplements products in such areas which open the gate of opportunity to supplement business owners.

As most of the supplement brands target Tier I and Tier II consumers, competition in tier III are relatively less. Therefore, due to low competition and high demand, targeting tier III consumers will be profitable.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • About Us: Established in 2002, Simply Health Plus is a certified..
    Locations looking for expansion Delhi
    Establishment year 2002
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Women's Clothing
    About Us: Vasvi is a Brand of Pyramid exports which were..
    Locations looking for expansion Rajsthan
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajsthan
  • Preschools
    About Us: An ISO 9001-2015 certified Preschool Brand, operating in FOFO..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater ahmedabad Maharashtra
  • Others Food Service
    About Us: Sphurti are a leading brand in the dairy industries in..
    Locations looking for expansion Maharashtra
    Establishment year 1950
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Karveer Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads