Nail Care Industry 2019-03-15

Emerging Trends in the Nail Care Industry

It is projected that the global nail care market will grow at a CAGR of 3.47% through 2019.

By Content Writer
Emerging Trends in the Nail Care Industry

Nail care has emerged as one of the most growing segments in the beauty industry, as it has become an integral part of women’s fashion. While the trend of frequent change in nail colour does provide a significant opportunity for the growth of the market, but growing surging fashion and beauty consciousness, among women and growing affordability of consumers, is also providing the relevant boost to the industry. It is projected that the global nail care market will grow at a CAGR of 3.47% through 2019.

New developments in cosmetics, fashion, and nail polish technology have set the pace for trends in the nail salon industry. Here are the emerging trends which are reforming the nail salon industry.

Gel Manicures/Extensions

Gel manicures/extensions have “revolutionized the nail industry,” with the technique rising in popularity. The application took hold because of its polish-like appearance, its different feel from acrylic and causes less damage to the nail beds. These extensions became hit with celebrities and influencers alike, and soon entered salons like a wave. Salons also like gel because it is higher value and salons can charge more for it.

Natural Products

Salon cosmetics ingredients have undergone a transformation toward more “natural” products. Some cosmetics manufacturers have labelled and advertised their products as “natural,” “green,” and/or “organic.” The shift in labelling speaks to manufacturers’ knowledge of consumer preferences for safer products and underscores consumer awareness about the impact of cosmetics chemicals on the environment as well as the body. Manufacturers mostly label their products as either toxic-free, using older standards of toxicity, or specifically toxic-trio-free.

On-Demand Services

With the development of technology, on-demand, app-based manicure services are in vogue. These types of mobile salons allow customers to order manicures or pedicures through a cell phone app, and the manicurist meets the customers where they are, though some workers will only go to workplaces or corporate events.

Social Media

Social media and digital technology have also affected salons, from their marketing to their customer relations. One cannot understate the power of social media’s effect on the nail business. Nail art is one of the top five most tagged items on both Pinterest and Instagram. Social Media contributes to salons’ customer engagement and management.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Established in 2013, Shawarma Factory is India’s top rated Shawarma..
    Locations looking for expansion Maharashtra
    Establishment year 2013
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 140
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Paints & Allied Products
    About: Apollo Paints, ISO 9001:2017& ISO 14001:2015 certified, is a three-decade-old..
    Locations looking for expansion Karnataka
    Establishment year 1994
    Franchising Launch Date 2020
    Investment size Rs. 10000 - 50000
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Bangalore Karnataka
  • Casual Dine Restaurants
    For more than six and a half decades, Prabhuji Pure..
    Locations looking for expansion West bengal
    Establishment year 1950
    Franchising Launch Date 2020
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Kolkata West bengal
  • Gyms And Fitness Centres
    UFC GYM is the official brand extension of the UFC®...
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 4000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads