Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Health and beauty 2018-12-26

Dr. Chytra V Anand Shares her views on the Rise of Foreign Brands in Indian Cosmetic Industry

The industry is witnessing a lot of participation from foreign brands and domestic entrepreneurs who are actively trying to take a pie of this mammoth industry. Read on...

By Senior Sub-editor
Dr. Chytra V Anand Shares her views on the Rise of Foreign Brands in Indian Cosmetic Industry

India’s cosmetics and cosmeceutical market are set to grow to an impressive USD 20 billion by 2025, rising steadily at a compounded rate of 25%.

According to India Times, “The Indian cosmeceutical and cosmetics industry has an overall market standing of USD 6.5 billion from a global market of USD 274 billion.”

The industry is witnessing a lot of participation from foreign brands and domestic entrepreneurs who are actively trying to take a pie of this mammoth industry.

Dr. Chytra V Anand, an internationally renowned Celebrity Cosmetic Dermatologist and Founder of Kosmoderma Skin & Hair Clinic, shares her views on competing with foreign brands that are flocking to the Indian mainstream.

She says, “The international brands don't have the know-how of treating Indian skin types.

Indian skin is very different and one of the most sensitive skin types. Even the technologies available internationally need to be modified many times to suit Indian skin and this is the core specialty of Kosmoderma. In fact, many International brands have asked partner with us or buy us out due to our core knowledge.

As an Indian brand, we know our clients and are able to tailor make the approach.”

Dr. Chytra addresses these following points:

Why do most entrepreneurs fail in the skincare business?

  • Lack of scientific know-how. It’s a medical aesthetic field, not just business. You need to be business savvy and medically apt.
  • Lack of innovation and growth. One size does not fit all. Very important to know how to personalize the procedures.
  • Apathy to customer care. The life cycle of the client is very important and at every junction key interactions matter.
  • Poor forecast. Everyone assumes India is a billion people. They forget 50% is BPL. Key to know your target segment.
  • Lack of regulations makes this an unregulated market. So client education is important for them to differentiate among the players in this segment.

Points that make "Kosmoderma" a successful brand in India

  • Adherence to strict SOP and protocols
  • Headed by a core Medical and Business team hand in hand
  • In-house training for all recruits regardless of experience, the Kosmoderma way with constant training
  • First access to the latest technologies and advances within house extensive trials before launching into the market
  • Visionary in its approach to skin, hair and body needs, being accessibly affordable while maintaining the highest standards and delivering results
  • Our own very popular skin care line tailor-made for Indian skin
Comment
image
image
mobile
address
star franchise india
Related opportunities
  • About Us: We at ALGORITHMICS aim to teach children the skills..
    Locations looking for expansion Maharashtra
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Quick Service Restaurants
    About Us: Nainital Momos was setup with an aim to prepare..
    Locations looking for expansion Delhi
    Establishment year 2013
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: M&B Footwear is the fastest-growing company in the Footwear..
    Locations looking for expansion UTTAR PRADESH
    Establishment year 1993
    Franchising Launch Date 2002
    Investment size
    Space required 800
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater NOIDA UTTAR PRADESH
  • Courier & Delivery
    About US. World Health Care Mart is a leading Teleshopping..
    Locations looking for expansion Madhya pradesh
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size
    Space required 100
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Indore Madhya pradesh
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads