mobile health apps 2019-03-25

Despite Countless Benefits, What Is Limiting The Growth Of mHealth In India?

mHealth has impacted the healthcare ecosystem in emerging countries and it can be expected to yield positive results in India too.

By Content Writer
Despite Countless Benefits, What Is Limiting The Growth Of mHealth In India?

Technology has penetrated in almost every major industry and the impact of mobile technology on our day-to-day lives is growing every day. Smartphones & mobile apps have made our lives very easy and convenient. People can now access almost everything from their mobile device, such as banking; shopping; communicating; watching games, movies and videos; listening to music; surfing for news, travel information, etc.

Mobile technology is making huge inroads even in the healthcare space. Mobile Health or mHealth is about leveraging mobile and wireless devices to improve health outcomes.

According to some reports, India ranks among the top five countries for search terms like ‘mobile health’, ‘health apps’, ‘medical apps’ and mHealth’. This confirms that the Indian population is interested in mHealth. mHealth has impacted the healthcare ecosystem in emerging countries and it can be expected to yield positive results in India too.

mHealth can help in improving accessibility, reducing healthcare costs and increasing the healthcare workforce productivity in India. However, despite the numerous benefits, few hurdles are limiting the impact of mHealth in the Indian healthcare sector. Some of them are listed below.

Huge Volume & Disintegrated Market

In India, there is more than 1,65,000 mHealth apps available across the Playstore and Apple App store, with 40% of the apps having fewer than 5,000 downloads. Many apps are of unreliable origin, which may or may not work from both a clinical and technical perspective. Thus, there is no way for users to know which app can be trusted. Moreover, almost every apps review is provided by users. Hence, the ratings tend to differ according to individual perspective, rather than on clinical performance determined by clinical trials, evidenced-based outcomes or even professional reviews

Lack of Awareness

In a developing country like India, mHealth apps can and has made a huge difference in the healthcare scenario. The government has also launched a few mHealth apps for the benefit of the citizens. But, the lack of awareness is a huge drawback as prospective patients are still unaware of this new channel and benefits available at their fingertips.

Lack of Infrastructure

A country where there are many rural areas without electricity, mHealth apps is a far-fetched dream. Of the 121 crore Indians, 83.3 crores live in rural and lack of good infrastructure is a major challenge. The rural population cannot afford to buy a decent smartphone and also has very poor network connectivity. Thus, the accessibility of mHealth apps is very low.

Low Expectation

The major investors and stakeholders in the healthcare industry are unable to appreciate the potential of mHealth. This is because there is no large-scale successful example in the Indian context. So, the resistance to change and adopt new technology is huge. Even the patient population loses interest if they have an unpleasant experience with a mHealth app. Moreover, a large segment of the population is only interested in fitness apps. The low expectations can also be attributed to a lack of understanding of the huge cost benefits.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Online Coaching
    Kanan International, through its in-house Research & Development wing, constantly..
    Locations looking for expansion Haryana
    Establishment year 1995
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Handicraft Making & Selling
    India’s Renowned Manufacturer of Eco –Friendly & Sustainable Products About- With..
    Locations looking for expansion Gujarat
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Vadodara Gujarat
  • Biker's Accessories
    Two wheeler market size of India is 18 million units..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Tea And Coffee Chain
    The Chainsmokers” is Brand working in various lines of business..
    Locations looking for expansion Madhya pradesh
    Establishment year 2020
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Indore Madhya pradesh
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads