Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities

Creating A Tech Equipped Fitness Eco-System: Raj Gill

The growing health and wellness trends have allowed industry based people to launch new gyms and fitness studios that cater to the modern day customers.

By Features Writer
Creating A Tech Equipped Fitness Eco-System: Raj Gill

The booming health and fitness industry in India has allowed investors to invest and taste the success of running a recognized fitness brand in modern India. Since the Indian population has started becoming health conscious, the job and business opportunities for fitness freaks have been remarkably increased in today’s Indian industry.

The growing health and wellness trends have allowed industry based people to launch new gyms and fitness studios that cater to the modern day customers. From planned diets to calorie burning exercises, these ventures are innovating orthodox services and products in order to provide new and positive experiences.

Also, the customers are welcoming such brands with huge expectations, allowing the owners to cater accordingly.

In an interaction with Wellness India, Raj Gill, Director & Founder, PLEJ Fitness Private Ltd talks about the growing interest of people in the fitness industry.

USP

Every business has their own Unique Selling Point (USP) that they focus on while catering to their target audience. Brand’s USP is usually the prime feature that makes it stand odd and tall in the competitive industry. While the competition is rapidly increasing in the modern day Indian fitness market, it’s necessary for brands to focus on their USP for providing a different experience to people.

Gill shares, “PLEJ is a franchise-owned company that is being operated. So because of the franchising model, lots of investors are willing to become a part of this organization. The entire end to end operations are taken care of by the corporate experts, making things simpler for the people and investors.”

“Also, PLEJ is a brand that is utilizing technology as the most powerful tool for enhancing our services. The complete system and procedures are on the mobile app, making things digital for the modern day consumers,” adds Gill.

Brand Marketing

Brand marketing plays a vital role in creating brand awareness along with reaching out to the target audience initially assigned by the business owner. The amount of sales, especially in the initial phase totally depends upon how brand marketing is carried out that makes a brand familiar in the modern day competitive industry.

“We have three verticals consisting of our own fitness centers followed by institute where we provide regular training to the trainers. The third vertical is an event that makes us a complete fitness eco-system. In fact, the training academy is also helping our fitness centers that are a crucial part of our marketing strategy. At the same time, events are also helping us to create brand value that has been fruitful for us till now,” shares Gill.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • About Us: Global Academy Public School stands out as a master..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mandsaur Madhya Pradesh
  • About Us: Pizza is about the Pleasures of Life, Storytelling, Traditions,..
    Locations looking for expansion Delhi
    Establishment year 2000
    Franchising Launch Date 2007
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Fine Dine Restaurants
    About Us: Being a part of the catering industry for over..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: M&B Footwear is the fastest-growing company in the Footwear..
    Locations looking for expansion UTTAR PRADESH
    Establishment year 1993
    Franchising Launch Date 2002
    Investment size
    Space required 800
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater NOIDA UTTAR PRADESH
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads