The growing health and wellness trends have allowed industry based people to launch new gyms and fitness studios that cater to the modern day customers.
The booming health and fitness industry in India has allowed investors to invest and taste the success of running a recognized fitness brand in modern India. Since the Indian population has started becoming health conscious, the job and business opportunities for fitness freaks have been remarkably increased in today’s Indian industry.
The growing health and wellness trends have allowed industry based people to launch new gyms and fitness studios that cater to the modern day customers. From planned diets to calorie burning exercises, these ventures are innovating orthodox services and products in order to provide new and positive experiences.
Also, the customers are welcoming such brands with huge expectations, allowing the owners to cater accordingly.
In an interaction with Wellness India, Raj Gill, Director & Founder, PLEJ Fitness Private Ltd talks about the growing interest of people in the fitness industry.
Every business has their own Unique Selling Point (USP) that they focus on while catering to their target audience. Brand’s USP is usually the prime feature that makes it stand odd and tall in the competitive industry. While the competition is rapidly increasing in the modern day Indian fitness market, it’s necessary for brands to focus on their USP for providing a different experience to people.
Gill shares, “PLEJ is a franchise-owned company that is being operated. So because of the franchising model, lots of investors are willing to become a part of this organization. The entire end to end operations are taken care of by the corporate experts, making things simpler for the people and investors.”
“Also, PLEJ is a brand that is utilizing technology as the most powerful tool for enhancing our services. The complete system and procedures are on the mobile app, making things digital for the modern day consumers,” adds Gill.
Brand marketing plays a vital role in creating brand awareness along with reaching out to the target audience initially assigned by the business owner. The amount of sales, especially in the initial phase totally depends upon how brand marketing is carried out that makes a brand familiar in the modern day competitive industry.
“We have three verticals consisting of our own fitness centers followed by institute where we provide regular training to the trainers. The third vertical is an event that makes us a complete fitness eco-system. In fact, the training academy is also helping our fitness centers that are a crucial part of our marketing strategy. At the same time, events are also helping us to create brand value that has been fruitful for us till now,” shares Gill.