Every day we see a lot of health startups popping up in the country with unique ideas and extraordinary healthcare products, which are shelved on the public forums.
Every day we see a lot of health start-ups popping up in the country with unique ideas, promising content and extraordinary healthcare products, which are shelved on the public forums. Online content is one place, where the consumption is maximum and so is clutter, which is why brands should focus on warming up the market with content marketing before making the product go on floors.
Here Pooja Duggal, Certified Health Coach and Founder of Healthhunt and Future of Wellness, elaborates on how to generate powerful, relevant content to market your products that will set you apart:
Know your audience/ customer type:
Before jumping into the product manufacturing or distribution, the startup should know its audience or the customer type, he/she is going to sell them to. It narrows down to understand their need as well as to evaluate if the product is suitable or still needs improvement.
Leverage smart tech to be on top of what your user wants:
It is the time of technology, so try to figure out multiple product range, and involve technology in it. People believe it when they read good things about the products, and they look for such contents online. The internet should have enough content to solve their queries from different angles.
Produce content that is relatable and suggested in a tone that will be well accepted by your audience:
Marketing involves feeding the audience what they want and to let them know that there exists a brand to solve their needs. Not everyone looks at a product in the same way, so producing content which the audience can relate to is very important. However, using the right tone for the particular age group is a must.
Be on top of your competition – learn what you need to and be the best at what you do:
When you do a thorough research of the market, you would know who all your competitions are and how they are marketing their product. Keeping all that in mind, try to figure out how you can do better than them, start developing ideas, execute them to see the response and switch to the next idea. The audience is hungry for good content, feed them with variety and they will be your loyal customers forever.
Be highly data-driven – if you are not leveraging data you are delaying your potential growth:
There are n-numbers of online channels but only a few are trustworthy, because of the content and response, they get from the brands. If the content is backed with data and figures, it hits the authentic button right away. Beautifully illustrated info-graphs and explanations help a customer to understand the product and its position to invest his trust upon.