TONI&GUY started out with one salon, and have expanded to 30 salons in North India. The focus has been on education to strengthen our foundation for future expansions.
TONI&GUY, a British iconic super brand and world leader in hairdressing education was founded in 1963 in Clapham, London by Toni Mascolo and brother Guy. The company has excelled in setting trends and standards in global hair styling, driven by its 50years of experience since its inception.
Assuming a commitment to the education and training of their super talented staff and to their philosophy of pushing the boundaries of hairdressing to deliver creativity, quality and consistency to every client, TONI&GUY has long been renowned as an innovator within the hair industry.
In an exclusive conversation with WI Bureau, Sonali Bhambri, Director, TONI&GUY (North) India disclosed the brand’s expansion plans in the region. Edited excerpts:
About the journey
TONI&GUY started out with one salon, and have expanded to 30 salons in North India. The focus has been on education to strengthen our foundation for future expansions. TONI&GUY has become a benchmark in the wellness industry where other salons try and match up to the standards set by it.
Marketing Strategy and Budget
We lay a lot of emphasis on educating and training the staff we recruit to instill in them work ethics and level of expertise that measures up to our brand identity internationally. We are aggressively working on opening our very own TONI&GUY hair dressing and training academy in New Delhi in the next financial year. Students at the TONI&GUY academy will benefit not only by the curriculum which will provide them knowledge on the latest global trends and practices, but also from expert instructors and access to the best facilities.
Tie-up & offerings
TONI&GUY has tied up with a lot of well established brands to increase visibility. TONI&GUY is a British Heritage brand which is also the official sponsor to London Fashion Week, creating hair-styles for over 80 designer shows each year.
USP of the brand
TONI&GUY staff is currently trained at the TONI&GUY Academy London to ensure uncompromising quality of services across all its outlets. The brand's philosophy is education through innovation; the team members receive constant training on latest trends and techniques regardless of years of experience. TONI&GUY has become a benchmark in the wellness industry where other salons try and match up to the standards set by it.
We see a great potential in India and the brand has been received very well by our customers. The fact that TONI&GUY North India has opened 30 salons in a short span is testimony to this. Currently we are focusing on our existing salons and further refining the quality of our services so our customers can enjoy an unparalleled level of service from our chain. We will concentrate on building the portfolio of TONI&GUY.
* Year of launch: 2011
* Total outlets: 30 (North India)
* Architects: Spencer Jobling from Toni&Guy London and a few leading interior design partners
* Best performing outlet: All the outlets are market leaders in their respective territories
* Average Footfall: 75 - 125 clients per day on weekends