Athleisure came in the wellness industry with the same comfort but in a fashionable way, and this has taken the world by storm.Here’s everything about the journey of Athleisure from comfort to fashion, and what makes it a profitable market.
While doing any kind of exercise, it’s the comfort we look for in our apparels to begin with.But, what if these apparels give you that comfort with a little touch of fashion in it? No one could really deny this treat.
Athleisure came in the wellness industry with the same comfort but in a fashionable way, and this has taken the world by strom. Today, athleisure is not treated merely as activewear;it has become a fashion trend across the world.
As per reports, the global athleisure market is anticipated to reach $350 billion by 2020. The industry is about to bring about a revolution in the wellness sector and is constantly raising the bar for opportunities in the sector.
Here’s everything about the journey of athleisure– from comfort to fashion–and what makes it a profitable market.
Journey of Athleisure
In the past few years, fitness has become a trend in itself – a trend that has given birth to various new ideas and innovations in almost every industry. One such industry is the apparel/fashion industry. More and more people have started becoming fitness enthusiasts and this enthusiasm has led to the demand in something that would provide the comfort in exercising. And, it is this demand that has given birth to activewear industry.
Gradually, as the idea of glamorizing the activewear caught fire, the concept of athleisure came into existence.
As comfort and fashion started walking hand-in-hand, theathleisure market expanded its reach in the fashion world too.
Major Growth Drivers
As theathleisure industry has spread its wings wide in the other sectors, there are various contributing factors in its irresistible growth. Here are some of these factors:
Continuous race of being fit:The first and foremost factor that has driven the industry’s growth is the continuous race of becoming fit among the millennial. Fitness has now become a lifestyle and consumers are willing to spend most of their time in gyms and fitness centres. This has given rise to the demand for comfortable clothing, which can be carried on in day to day life. Athleisure provides the consumers with a perfect solution to address both the concerns.
Comfort is the new fashion: Gone are the days when people used to deck up by putting everything they could possibly wear at once, just to look fashionable. In today’s time, fashion is all about keeping it simple and comfortable. This is another factor that has contributed to the growth of the athleisure market as they provide fashion with comfort at its best.
Flexible dress codes at work: Another major change that has led to the growth of athleisure market is the acceptance of informal dressing at work. Most of the employers are now forthcoming in allowing their employees to wear informal clothes at work, and this has led the athleisure industry to cater to this segment of audience as well.