Along with stress management and depression, anger management is yet another arena in the mental health category that is growing slowly and steadily, introducing a fresh business concept in the wellness sector.
How many times do you really want to smash every other thing that you see in your surrounding when you are angry? For a large population of Indians, it would be the most natural thought while they are angry. After all, statistics say that 80% of Indians are angry.
Indians are lacking in anger management skills since a very long time. Mental health had been a taboo in the Indian society but with the growing awareness, the orthodox mentality has started to change and people are looking up for solutions to solve their mental issues. Along with stress management and depression, anger management is yet another arena in the mental health category that is growing slowly and steadily, introducing a fresh business concept in the wellness sector.
In a conversation with Franchise India, Mr Sumit Mittal, Founder & CEO, VentAllOut, an online anger management social media platform, shared some insights about the growing anger management industry.
The Growing Market for Anger Management in India
A lot of business ideas are being generated to fight the increased anger issues among the millennials. The concept of anger rooms where you are invited to smash, break, slam, crack and wreck stuff so that you vent out your frustration, is catching a lot of eyeballs in today’s time. You can also find various online anger management counselling that help people in fighting this issue.
Elaborating about the current scenario of the anger management market, Sumit stated, “As per WHO, the maximum stress levels in India is more than anywhere in the world, our platform has been launched at the right time for people to share their stress and be relaxed and calm. Stress leads to anger, road rage, office spats, and disharmony in the relationship. If you could release your anger on a platform or in a closed room or shout in a break-out room and remove it from your system, that will lead to a healthy life, a healthy day and that’s why this platform.”
Modern Solutions for Modern Problems
One of themen biggest reasons why people seem so irritated and frustrated about their lives is the modern lifestyle that they follow. It is ironic that the modern way of keeping people in touch, i.e., social media is making us angrier while it can be used as a tool to combat anger issues. Telling us why he introduced the online social media platform to fight increasing anger issues in India, Mittal said, “There has been a recent advent of places in India and around the world where you can express your anger by smashing old TV, fridge or cutlery and release your frustration. Well, we believe that frustrations cannot wait for you to travel across the city so we have created an online place for you to release anger instantly. While you may have to pay to smash TV but here we reward you in terms of points and awards for venting out.”
Franchising as a Lucrative Model for Businessmen
Mental health is one of the biggest concerns in today’s time, especially in India where 47% of the population suffers from mental illness. New ventures in mental health such as anger management have been initiated to fight this huge number; still, penetration in the tier-II and III cities is lesser.
With a huge number of people wanting solutions for their issues, anger management businesses are very lucrative if we see from a businessman’s perspective. By applying franchising principles into their businesses, these anger management businesses can expand their reach to much more people. For instance, an online anger management venture in Africa ‘Anger and Stress Management Centre’ has a franchise network across Africa and is helping and is planning to expand outside international boundaries. With a lucrative business model and a good business idea, the anger management franchises can be profitable business opportunity in India.
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