Customers find it attractive for a brand to be able to provide them quality services from the salon and spa industry.
When we think of a spa, the first thought that comes to our mind is that of being at our meditative best. People visit spas and salons to bask in the world of looking and feeling good. If we look at the spa and salon industry as two individual markets, both of them are doing a fabulous business. With so many trends coming in the salon industry, consumers have a lot of options to choose from. The spa industry does follow the same pattern of services it has been following but brands are venturing into many new dimensions now just to offer change and excitement to customers. There are many brands that do not want to be a part of any one of these industries but both. The spa and salon industry is full of names that are catering to the grooming and wellness needs of the people. After making it through a stressful week, everyone deserves a day at a facility that caters to the many wants of their body, mind and soul. In a conversation with Ammara Salon and Spa for our Indian Salon and Wellness Yearbook 2017, the brand tells us about the best they have to offer to their customers, the change they want to bring in the industry and much more.
About the Brand
Known for its harmonious and meditative experiences, Ammara Salon & Spa is a name to reckon with the spa industry. A session in the spa leads to the cleansing of body, mind and spirit. Started in 2013 by Sumeet Juneja, this unique concept was initiated with the aim to counter the toll of a hectic & stressing lifestyle and prioritising the upkeep of body and mind.
Presently, great interiors and refreshments are like the hygiene factor for the industry, so spas have grown like dime n dozen but true Spa experience is about pure & amazing rejuvenating service, which is still limited. For Sumeet Juneja, running a spa is like the restaurant industry where one can find good restaurants all around but to be a ‘Michelin Star Restaurant’ amazing food, which is second to none is the only benchmark of success. The brand wants to be “Michelin Star” of Wellness Industry.
Points which make a Difference
In India, spa as an industry has grown very recently, where the customers are not aware of the real technique or services offered by a Spa. Guests usually confuse a message centre with a spa. Ammara Spa has been trying to clear the confusion by its innovative approach-wherein any customer is greeted with a smile and offered some refreshments before explaining the difference in detail.
Business Model & Expansion
At present, Ammara has a Flagship outlet, which is company owned & operated. However, the brand is looking to expand in Delhi NCR, Mumbai, Goa and Pondicherry shortly, through both company-owned as well as franchised outlets.