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Yoga industry 05 Apr 2017

Yoga Studios market is expanding in the Wellness Industry

Yoga industry has got a boost with yoga studios and it is budding with each passing day. The wellness industry has seen a lot of growth in the case of yoga business and there is no stopping to it anytime soon as the demand is very high.

By Tanvi Jetly Feature Writer

Yoga studio business is an ever growing one. With the Indian market getting involved with Yoga and utilising it to the maximum, the growth of the yoga studio business is remarkable. The wellness industry has experienced a lot of rising in terms to this one sector as people are turning more towards Yoga for holistic and health-related purposes.

Yoga is a way to connect to our spiritual self and yoga studios have made this way easier by providing a particular space and a trained person to achieve the mental and physical well-being. Indians have been known to Yoga practices as it is in their culture and they have indulged in this at some point in time.

Key Components
To start a yoga studio, an entrepreneur needs to look at a lot of factors in order to make it work. One cannot open a yoga studio in a day and it takes a lot of efforts to make a yoga studio set and work. The key factors an entrepreneur needs to keep in front are:

  • 1.Investment
  • 2.Maximum class capacity
  • 3.Positioning
  • 4.Cost per session
  • 5.Location
  • 6.Human resource

All these factors are very important in order to make the yoga studio business a success.

Investment
The investment required for yoga studios are relatively less as compared to other business projects in beauty and wellness sector. Location and human resource play a vital role in order to establish this business as customers look for a calm and serene environment. They want trained people to teach them this beautiful art. Investment in this business surely yields a lot of profit as people are constantly getting into yoga and they need that support and encouragement to go forward with it. Investing money in proper resources will definitely make it shine and attract potential customers.

Infrastructure
A yoga studio needs a perfect design and colour scheme which is well co-ordinated as customers like to feel close to nature while indulging in such cultural practices. The infrastructure of a place decides a lot of things for the business and for yoga studio its needs to be in the focus. No customer will like to have a fake sort of environment around them and yoga studios boast of near to natural environment infrastructure.

Market Potential
Federation of Indian Chambers of Commerce and Industry (FICCI) stated that Wellness industry was supposed to touch Rs. 1, 00,000 crores by 2015 as is meant to go stronger in the years to come. The yoga studios comprise of 40% of the market of the wellness industry. This is a huge percentage and it will only increase in the years to come, looking at the interest and the enthusiasm people have for yoga.

Conclusion
Yoga studios have a bright future in India as well as abroad as the concept are being liked by all. Indians have Yoga as their culture and people abroad want to dive further in the concept and adapting to it rapidly. Yoga studios have a large scope as they do not require much investment and yield good results throughout.

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