Yoga Guru Baba Ramdev set to feed Ayurvedic Maggi to Indian consumers
Hotline: 1800 102 2007
X
Search Business Opportunities
wellness products 2015-10-12

Yoga Guru Baba Ramdev set to feed Ayurvedic Maggi to Indian consumers

Slated to launch in next week, Yoga Guru Baba Ramdev has introduced Patangali Maggi sans added monosodium glutamate (MSG) and lead.

Yoga Guru Baba Ramdev set to feed Ayurvedic Maggi to Indian consumers

Yoga Guru Baba Ramdev, who is also known as the Founder of Patanjali Ayurveda has created a buzz in the Indian food retail market by announcing to launch its instant noodles named ‘Patanjali Maggi’.

Slated to hit market by next week onwards, Patangali Maggi is a move played by wellness industry’s key player to capture the lost market of Maggi noodles, the market leader till a few months back, that had to go off the shelves due to regulatory orders.

Sold by Swiss giant Nestle with a catchline of two-minute' noodles, Maggi had been taken off shelves after food regulator FSSAI found excess lead content and taste enhancer MSG in it, despite labelling the product as ‘No MSG'.

Betting high on the Maggi fiasco, the Patanjali team had rephrased the punchline of Maggi noodles as ‘Jhat pat pakao, aur befikr khao’ (Cook quickly and eat fearlessly), claimed the product contains no added monosodium glutamate (MSG) and lead.

Announcing the Patanjali noodles, Baba Ramdev in a press conference said, "We will launch Patanjali noodles on October 15. It will be made from whole wheat flour (atta), not like other companies’ noodles which are made up of maida (white flour) and have only 10 per cent atta.”

He further informed, "Our noodles will be available at Rs 15, and whereas other used to sell it for Rs 25 and its taste-maker will be a health maker.” 

Reportedly, Ramdev also said that he has no issues with the functioning of FSSAI and is open to any scrutiny of his products.

"Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil as used by others. We are working on the principles of swadesshi, where we work for the betterment and health of the country," he noted.

Significantly, As Nestle challenged the findings of FSSAI before the Bombay High Court, which quashed the orders of taking the product off shelves and ordered fresh tests, sabki favourite (everybody's favourite) 2 minute Maggi noodles is expected to be re-launch by December onwards.
 

Comment
Related opportunities
  • Other Vocational Training
    About Institute: JD Institue of Fashion Technology was established in the..
    Locations looking for expansion Karnataka
    Establishment year 1988
    Franchising Launch Date 1990
    Investment size Rs. 30lac - 50lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Others Food Service
    About : Everyday Anday was founded by Ms. Rashmi Joshi, with..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 450
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Become entrepreneur with brand that promises to offer great returns..
    Locations looking for expansion Haryana
    Establishment year 1982
    Franchising Launch Date 1990
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Quick Service Restaurants
    About: Starting out in 2013 with its first Pizza store in..
    Locations looking for expansion Gujarat
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts