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Medical Aesthetics 27 Nov 2017

What’s going to Change for the Medical Aesthetics Market in 2018?

With progress being made in the medical aesthetics market, the coming year is set to bring new opportunities.

By Tanvi Jetly Feature Writer

Medical aesthetics market is full of trends due to the increase in the demand for beauty innovations. Technology has always made industries progress further. Many options are available for the customers to choose from but everyone wants the best. With the year 2018, the market is expected to witness some good changes with new trends coming in.

More Technological Help
Technology has been contributing a lot lately to many industries. The beauty industry also has had a lot of new innovations going on. Various apps in the medical aesthetics market that can help the patients by giving them an instant view of their transformation post the treatment. This has helped a lot of people in deciding the type of treatment they want to take up. In the coming years, Technology is going to play a big role in moving the medical aesthetics industry ahead in terms of various apps, devices and techniques.

Kybella- The Wonder Injectable
Kybella was approved by FDA in April 2015 as a ‘non- surgical injectable to reduce double chin or fat on the upper neck’. It’s called as the miracle injectable because of its great property to reduce moderate to heavy fat. Kybella, being hailed as ‘the next in Botox’, is likely to be approved soon to be used for other areas as well. Its power of eating up the fat cells and giving the perfect contour to the jaw has led to many patients getting a physical and emotional uplift.

The ‘Vampire’ Facial
Well, this is not new but still a good contender in the game. The Platelet Rich Plasma therapy or the ‘Vampire’ facial has been on the market for years. While many of its competitor facials have taken an exit, this trend has only grown strong with time. With many celebrities taking up this facial and talking all good about it, the popularity is meant to grow more in 2018. The treatment has anti-ageing properties and the least amount of side effects to it. The procedure involves using the patient’s blood to be injected at various spots on the face and does not involve using chemicals or synthetics products.

Fat Freezing
Google trends show fat freezing as a term that is searched a lot by people. Cryolipolosis and coolsculpting are some other terms with which fat freezing is known. Though the trend has been in the market for quite some time, its advantage of being a cost-efficient treatment is attracting a lot of clients. People have been choosing this procedure more than the invasive fat removal ones due to the reduced risk of aesthetic interventions.

Expert Speak
“The Aesthetic industry is growing exponentially at a staggering rate in India. And with this, demand for world-class technology with patient comfort & higher efficiency is the need of the market. While cutting-edge technology is our foundation, delivering it to the practitioners & the patients around the world requires sales & execution of the highest calibre. And with our more than 50 years history, comes a robust sales presence in around 100 countries. We are setting new global standards in non-invasive healthcare market –delivering the best technology for best patient care,” says Mr Rashid Mokhdoomi Senior Director, Marketing, India and South Asia, Lumenis.

“The medical aesthetics industry is the most exciting place to be and is really growing. With so many non- invasive and non- surgical options for people, it has become an exciting market. If we consider the expansion of this market and the different technologies like Fiore and some of the other devices that we have, these treatments are for everyday women. It is very affordable, easy to do and so it is not just for a small population of women to enjoy but for everyone out there,” says Mellisa Kang, Vice President Global Marketing, Venus Concept.

Conclusion
The medical aesthetics market is full of trends that are considered the future of the beauty industry. As the industry keeps evolving, many new trends and techniques keep making their way into the market. This not only keeps the consumers interested but also adds the element of variety that is needed in every market.

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