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Planning 11 Dec 2014

Wellness giant VLCC is eyeing Africa as potential market for expansion

Taking giant strides, beauty and wellness major VLCC Healthcare Ltd is aggressively expanding its reach in Africa, according to recent media reports.

Leading beauty and wellness center VLCC Healthcare Ltd is aggressively tapping overseas market, aggressively expanding in Africa, reported a leading business daily, The Economic Times.

In the report, Vandana Luthra, VLCC Founder and Vice-Chairperson has said, "There is an open ground for us to expand very fast in the entire Africa as there is a huge opportunity and need for our kind of business. The plan for opening centres is very aggressive in Africa."

However, Luthra opted not to disclose further details related with the size and geography of the acquisition that is on the cards for African market.

Significantly, the brand has identified some other countries like Kenya, Tanzania, Uganda, Nigeria and South Africa to open its slimming and beauty-care centres.

Confirming the news, Luthra told PTI, "We are in real acquisition mode and we are in talks with several companies in the wellness domain. You will soon hear an announcement from us.”

VLCC had acquired Singapore-based Global Vantage Innovative Group last year. The latter owns and operates three firms that manufacture and retail cosmetic products and solutions.

Moreover, in 2012, VLCC had acquired majority stake in Malaysia-based Wyann International that owned and operated a chain of 22 slimming and beauty outlets across Malaysia.

Earlier this month, the brand had opened its first centre in Africa in Kenya in collaboration with the Kenya-based Sameer Group. Further, the company has plans to open centres in Tanzania, Uganda and Nigeria before entering South Africa.

Also, the brand has started retailing its personal care products in the continent and has plans to open centres in Saudi Arabia, Egypt and Pakistan.

Unveiled Luthra, "In Saudi Arabia, we currently do not operate a centre but we plan to open multiple centres soon. We will also open centres in Egypt and Pakistan.”

Reportedly, about 60-65 per cent of VLCC's group revenues come from services and remaining from products of the brand. The company operates almost 300 beauty and slimming centres, nutrition institutes and exclusive beauty zones in 16 countries.

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