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wellness industry 16 Mar 2016

We are coming up with lifestyle treatments for working men & women: Venus Aesthetic LLP

By 2018, India will be the third most potential beauty market across the globe, after North America and Korea. It is expected to grow by 20% per annum in next few years, which is almost 2 to 3 fold higher than in recent past.

By Pallavi Majha Chief Sub Editor

Venus Concept, a pioneer in the medical aesthetics industry with an experience of over 15 years in the field of dermatology. The company invests extensive resources in developing devices powered by cutting-edge technologies geared to client satisfaction and user’s comfort.

With its own Research and Development Centre, Venus Concept has grown as an industry leader who is constantly working towards developing and spreading the awareness of innovative, painless and affordable treatments delivered through its devices. Venus Concept is present in over 50+ countries with over 3,000,000+ treatments performed in a year globally.

Here is the edited excerpts of WI Bureau’s exclusive interaction with Dr. Joy Shah, Partner & Strategic Consultant - Venus Aesthetic LLP.

What are the growth driving factors of Venus and laser treatments in India? What position does Venus Concept has secured in Indian Wellness space?
#Painless Approach, Affordability and Treatment Safety with High Level of Hygienic treatments is spreading the brand quickly. #VenusBeauty is a separate segment achieved by Venus Concept in the wellness Industry today.

Which promotional activity do you opt to promote your center in aesthetics market? How often do you revive your marketing and promotional strategies?
We always opt for the promotional activities which help in generating revenues for our clients. Even we often shift our promotion platforms i.e. digital media, social media, content marketing and print media. We do revive our marketing and promotional strategies time-to-time which helps in sync our product and services seamlessly in the market.

How do you see aesthetics market in the years to come?
As per the current global situation, India will be the third most potential beauty market of the World, after North America and Korea, by 2018. It is expected to grow at the rate of nearing 20 per cent per annum in coming next few years. This is almost 2 to 3 fold higher than in recent past.

Elaborate on your revenue model? Are you in terms to share revenue with investors? Please elaborate on the terms & conditions.
Venus concept has a unique Subscription program which is allowing flexibility to upgrade technology, comprehensive warranty, minimal consumable, in-house marketing support and easy subscription term of 36 Months. We can share 6 to 16 per cent with the investors depending upon terms of association.

What are the emerging challenges of cosmetic procedures or running a Venus in India? How do you overcome it?
India is no more an orthodox market for aesthetic procedures. It's quite competitive too. The emerging challenges are scarcity of skilled manpower and regulations. We have introduced North American certification for the science graduates and those who have done upto at least high schools. 

Are you planning to tie-up with any emerging med spa to build strong hold over the existing aesthetics market opportunities?
Yes, there are few leading brands across India who are in the process of tie up with Venus Concept in India.

Which ongoing trend do you witness in the laser therapy market at the moment, holding high demand and successful results?
Laser Hair Reduction has always remained most lucrative, but for last few years Scar revision and Hair stimulation market has really generated much greater demand.

What kind of innovation are you coming up with to tap the biggest pie in the dermatology therapy market?
We are coming up with all lifestyle treatments that are supporting professional working men and women. Our biggest pie in the near future will be Vaginal Tightening and Rejuvenation which will also help to improve personal life of people.

What are your expansion plans?
Currently, we would like to establish in and around the major cities all across India. Pan India availability of the treatment even in the remote location is our ultimate vision.
 

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