At the Salon and Wellness Congress 2017, the best speakers from the beauty industry shared their opinions on how the new changes implemented in the industry can change the game plan forever.
Changes are good for everyone as they let us begin afresh. The beauty and salon industry is experiencing the same changes. It needs to bring in new concepts in order to keep the consumers involved and the market flowing smoothly. The new and next of the beauty business will add a lot more sparkle in the already dazzling industry since the consumers have a variety of things to choose from. Consumers deserve to be treated well and they need to have access to new innovations in the market. The beauty salon industry has evolved a lot and will do so more in order to avoid stagnation of trends.
The base of Beauty Salon Business- Hair and Skin
Every business is driven by its consumers and the reasons or cause on which it revolves. The essentials of beauty salon business are hair and skin which are given utmost importance by every individual. They decide a lot about how we look and present ourselves. The confidence level of a person soars high when he/she has the perfect skin and hair. In these competitive times, everyone wants to succeed and these essentials play an important role in deciding a lot of things.
According to Dr Apoorv Shah, Owner, Richfeel Trichology Centre, hair and skin are the two most visible parts of the human anatomy and go a long way in developing a person’s prestige and confidence.
The beauty salon industry revolves around these essentials as they determine the growth and development scale for the market. The consumers know where to invest their money in and so everyone wants to provide the best in hair and skin. Beauty is the need of the hour as it brings along confidence and the poise which is much demanded everywhere.
The Growth Factor
With the business doing well, every brand wants to see the growth. Each step in the beauty salon industry is taken keeping in mind the growth that has to be achieved. The growth of an industry is important in order to keep it moving smoothly. The beauty salon industry has strong factors within it to ensure it is never stagnant and helps it in moving ahead with each changing trend.
As said by Mr Rajat Wahi, Partner and Head- Consumer, Retail and Agri Sector- KPMG India at the Salon and Wellness Congress, high growth category is something that resonates with everybody, no matter the shape, size or form. Everybody wants to look beautiful and wants to spend their time grooming. We have seen the actual usage of grooming products across all the categories grow at an exponential pace.
Various factors like these determine the pattern of growth that the industry experiences. People have become more aware of their looks and this has added to the good developments happening in the market of beauty.
The Secret to Success
Building your own brand is not an easy task. Entrepreneurs spend years and years working on their brands as they want to stand out among the others in the competition. The secret to success in the beauty salon industry is to keep providing something new to the clients and staying updated with the latest trends.
At the Salon and Wellness Congress, Dr Sam Paul, Director and Legal Head, Paulsons Beauty & Fashion Pvt. Ltd. and Pauls System Technologies Pvt. Ltd. said that when a person builds his own brand and compares it with other existing international ones, it is not easy. In the long run, many homes built brands have failed because of international exposure. The training procedure is religiously followed abroad. They are particular about their procedures which help them a lot in succeeding. Changes are needed in the way procedures are followed in the beauty salon industry here.
The beauty salon industry is expanding at a faster pace and is embracing changes as the time is passing by. Consumers are well aware of what they require and know where to put their money. They choose only the best and this is causing a lot of pressure for the brands to outdo each other. Changes are a basic need of the industry as if there needs to be growth and development, there need to be a wider scope which can come by initiating modifications.