Wellness Franchise Opportunities

SpaNov, 19 2014

Vyoma spa: An oasis of tranquility and wellbeing

Get kneaded and pummelled into a state of sheer bliss at Vyoma spa at Radisson Blu Hotel, Paschim Vihar in New Delhi.

By Niharika Verma

Set in a calm and serene environment, Vyoma spa boasts of well-appointed spaces and facilities to mollycoddle every element of your body and soul. Sanjana Bhandari, Spa Manager, Vyoma Spa shares optimistic approach to increase footfall, maintaining quality standard and more.

Tell us about Vyoma spa since its inception. What is the USP of this spa?

Established in 2011 in association with PevoniaBotanica, an American Spa Skin care line, Vyoma spa is spread in an area of 12,000 sq ft. The USP of our spa is the abundant space specifically created in an environment of luxury.

 List the services and therapies offered in Vyoma spa that differentiates it from the other brands?

Pevonia, an elite spa care line offers treatments for all age groups. The products are free of artificial colour, fragrance, alcohol and PABA, thereby eliminating every possible allergic agent. Facials like Complexe Elastine is meant to treat premature aging improve elasticity, skin texture and give firmer and tighter skin. DNA facial is recommended for dehydrated skin with dilated pores. Propolis and Plantomer facials are effective to treat acne, bacteria and strengthen fragile skin. The treatments are meant for all skin types and for all age group people.

Share your views on wellness industry? Where do you position Vyoma spa in terms of pricing and footfall in the current scenario of spa business?

India is poised for a tremendous growth as a spa and wellness destination. We see high-end spa hotels and resorts emerge and excel. The day spa industry in India is also growing, and we know this segment will explode soon. It is due to fast-growing economy, a rising middle class and a growing concern for fitness and wellness. India is also very well positioned for a robust, fast-growing spa and wellness tourism sector. Having rich cultural history in wellness, India’s vast population, its growing economy and new demographics of young people in a better-paying workforce is contributing towards the growth of the industry. Vyoma spa has 242 health club annual members and an average annual membership for health club is about Rs 1 lakh. The average footfall to spa including members is 75 to 80 per day.

What challenges you face in terms of maintaining the current position of your brand?

Currently, the biggest challenge is to go an extra mile for guest satisfaction in a bid to stay ahead of the competitors, which is fulfilled with a personalised approach and latest trends in fitness. It not just includse daily fitness regime, but diet counseling, group fitness activities like yoga, zumba and other interesting dance exercises.

From where do you source your products including essential oils and creams, bathrobes, towels, equipments, etc?

PevoniaBotanica, the American skin line uses its own products for face and skin. Italian brand Lammy is used for the therapy beds and techno gym equipment is used at its fitness centre spread in an area of 3000 sq feet.

Scale the present market position of Vyoma Spa in terms of growth in the last quarter. Where do you position it in the next quarter?

Vyoma has shown a consistent growth in terms of its popularity and revenue generation. The number of members has also increased constantly, in comparison with 86 members in the first quarter to 242 currently. In fact, the revenue has increased from Rs 1.78 crore to Rs 2.33 crore in the last financial year.

Various hotel spas are using social media for promotion, what is your marketing strategy to promote your brand?

Newspapers for the special promotions of the year and Spa magazines are the most common tools of marketing. Hoardings and standees are often used to create brand awareness in the close vicinity. Festive packages and promotions through mailers and SME is another medium.

Which other hotel spa do you consider your biggest competitor and why?

The Brand Three Graces, a unit of Amatrra spa in Rajouri Garden is our competitor as it offers similar services at reasonable prices. However, we have an advantage of elaborate space and we are equipped with a swimming pool, which is an added facility for our health club members.

How do you see 2015 in terms of spa industry’s growth? What innovative strategies you are planning to adopt to increase footfall?

We have plans to introduce few trendy services like physiotherapy, passive weight loss programmes and advanced beauty treatments like airbrush make-up and nail extensions, to increase footfall and create one-stop shop for all health and beauty related needs.

Related: Experience serenity wrapped in elegance at Serena Spa in Rajasthan

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