Wellness Franchise Opportunities

LaunchMar, 09 2016

Vanesa Care announces yet another strategic deal with licensing arm of Cartoon Network

After the successful launch of Superman Deo, leading deodorant manufacturing company Vanesa Care has come up with new Batman deodorant series to caters to the Superhero fans.

By Pallavi Majha

Leading Personal Care manufacturing company Vanesa Care has launched ‘Denver Batman’ deodorant with Cartoon Network Enterprises (CNE). Known as the licensing and merchandising arm of media conglomerate Turner International India, CNE & Vanesa Care has together introduced in two variants of the deodorants; Batman Urban Legend and Batman Night Warrior.

Announcing the strategic alliance CNE, Saurabh Gupta, CMO, Vanesa Care said "After the successful launch of Superman deodorant, we didn’t wanted to lose the momentum and the potential of bringing exclusive merchandize inspired by the world’s greatest superheroes. So we kept pushing our innovation and quality to newer heights and came up with Batman Deodorant Series. It’s a series targeted to the men who don’t budge at the slightest sign of trouble, instead they go head on with them. It has been designed as per the international standards which represent the true essence of the dark knight. And we are looking forward to see the Batman Series bringing out the true spirit of the targeted segment”

Enwrapped with the fragrance on spicy side and more mature with lingering effect in addition, Denver Batman has masculine woody accords and the base is enriched with musky and warm woody elements.

The base is emblazoned with amber, patchouli, oakmoss and vetiver which aim to the warrior who takes adventure of the night.

Further, Siddharth Jain, SVP and Managing Director – South Asia, Turner International India added, “We’re enthusiastic to be associated with omnipresent names like DC comics and Warner Bros for licensing and merchandising. This underlines the significance of expansion of the Vanesa Group with one more brand on their coveted portfolio. I hope the deadly duo of Batman and Superman Series will draw consumer excitement and add fragrance to their lives.”

Aiming to tap diverse needs of individuals Vanesa Care , has joined this licensing deal that explains the magnitude of the launch and its adherence to quality protocols, claims to meet international standard.

The Denver Batman deodorant has been packed in all black cane with imported twist to turn cap and is available in a 250 ml pack at Rs. 249 at all leading departmental stores and online retail stores like Filpkart, Amazon, Snapdeal, Big Basket and Paytm.

Related: Italian Beauty brand Bottega di LungaVita introduces winter care line to protect skin

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