Wellness Franchise Opportunities

Cosmetics BrandMar, 24 2015

US-based cosmetics brand Bodyography introduces Spring/Summer 2015 make-up trends

Lori Leib, Creative Director, Bodyography brings us a fresh new take on femininity by forecasting the make-up trends on the global runway for Spring/Summer 2015.

By Niharika Verma

This summers, ditch the cat eye for a straight and angular line, red lips are making a comeback and to add more fun and chic, try a berry or orange red giving a modern take on the classic look.

Bringing latest make-up trends from the global runway for SS' 15 in which the make-up is minimal, glowing and undeniably cool and chic.

Brought in India by Headstart International, Bodyography, a boutique professional make-up line is conceptualised and manufactured in the USA. Infused with various skin care benefits like fruit and plant derived vitamins and antioxidants, Bodyography is more than just traditional make-up line which also offers vegan, gluten and paraben free products to fit within any lifestyle. The colour payoff and quality of Bodyography is clear-cut, which makes the brand shine in an extra ordinary way.

“While 2014 was all about matte, 2015 brings the glow back with healthy iridescent skin and just pinched blushing cheeks - get an instant glowing complexion with cream highlighters and cream blush, you can also use cream blush on the lips for a monochromatic super modern look. For eyes, blue liner was seen all over the runway - blue creates definition with an edge. Purple shadow, both matte and shimmer is a fun way to play with colour and flatters all eye colours,” shares Lori Leib, Creative Director, Bodyography.

This spring/summer, experiment with colour on one feature and keep the skin super natural and fresh for an ‘it girl’ look.

The product line:

The weightless effect of Bodyography makeup is incomparable. The product range includes full make-up line including skin care, tools and brushes.

Eye Pencil: These super smooth pencils glide on without tugging at the delicate skin around the eye area. It is durable pigments for extended wear. The Bodyography eye pencil is priced at Rs 675.

Lipstick: The gluten free coral lipsticks with cha cha sheer, seductress lasting super-pigmented formula contains Vitamins C and E, to help protect the lips from aging and wrinkles.

These lipsticks are created from an Aloe Vera base, resulting in a creamy luscious texture without feathering or bleeding. This formula also hydrates the lips while most lipsticks on the market are clay based and can be very drying. The product is priced at Rs 975.

Electric Lip Slides: These gluten free Berry'd Alive electric lip slide is a hybrid of a lipstick, gloss and stain infused with natural butters and Vitamin E resulting in an ultra luscious, head turning lip colour.

The shiny and creamy lip colours are long wear and extremely moisturising. Available in a collection of 10 electric pigmented colours are sold in a soft tube with wand and applied easily every time. It is available for Rs 1,275.

Expressions eye shadow: These gluten and vegan free expression eye shadow in the nic-of-time could be used all over the face as a blush, eye shadow or liner.

Apply this expression eye shadow wet or dry for a professional finish. The super-pigmented powder goes on skin smoothly, without being chalky, and never creases. The product is priced at Rs 1,275.

Blush: The gluten free blush creates a soft, natural looking glow, contour or pop of color. These mineral based blushes apply beautifully to the skin giving your complexion a natural looking flush. Available in powders and creams, it can be used all over the face. The product is priced at Rs 1,275.

Duo Expressions Eyeshadow: Choose the perfect colors for your eye look every time with these fool proof duo eyeshadows. Said to be gluten and vegan free, this breathless shimmer and soft mineral base shadow is easy to apply and blend, giving a flawless lasting look. The product is priced at Rs 1,275.

Related: Avoid six skin sins to maintain natural glow in summers

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