Wellness tourism is all about travelling and exploring new places which provide the consumers with a sense of relief and help them connect with themselves on a level to ensure well being and good health.
Travelling is something which is liked by all. Everyone wants to go around places and dig out the best experiences from them. Adding wellness to travelling gives us the term wellness tourism. The aim of wellness tourism is basically to travel in order to attain wellness from different mediums, sources and ways one gets to experience during the course of the journey. The market of wellness tourism is booming with so many possibilities. Travelling for wellness is the best way to learn about new things as well as give some attention and love to our health and well being.
The Wellness Tourism Market
People have become aware as to what holds the priority for them and have started focusing more on wellness and overall health. The wellness tourism market is expected to experience a booming growth for the forecasted period with a CAGR of more than 10%. According to a report by Research and Markets, the global wellness tourism market is expected to grow at a CAGR of 10.69% during the period 2016-2020.
The Division of the Market
The market of wellness tourism is divided into two segments which are tourism type and geography. On the basis of tourism type, there are domestic and international as the two parts whereas, on the basis of geography, there are Americas, APAC, Europe and MEA.
The Key Factors
The wellness tourism market is already boosted enough to support the growth of existing as well as new companies venturing into the market. The factors which have led to the expansion of the wellness tourism industry are a shift in the consumer’s attitude towards one’s own health, a lifestyle disease, and failure of the medical system to treat chronic and pre-empt conditions. Increasing awareness and understanding of preventive health care have also contributed to the development of the wellness tourism industry.
India as a Wellness Destination
India is growing at a good pace in terms of being a wellness destination. It is a mix of modernity and traditions has attracted a lot of consumers in search of wellness and peace. The Indian wellness tourism market is strong as it has a lot to offer to the consumers and provides with a lot of varieties of wellness activities to choose from.
“Going on holiday used to be all about excess – excess sleep, excess food, and excess alcohol. But holidaymakers are now seeking something different, they are more mindful about how they will spend their holidays and using their time away to become healthier and happier. People want to look young and feel good and they choose destinations which are an extension of the wellness routines they've created as a daily part of their lives.The rise in chronic diseases and obesity, the unprecedented 24/7 stress of modern life, and people’s increasingly reduced time offs are the reasons why Health Holidays are the new buzzword. From Baby Boomers to Millennials, millions more each year are demanding destinations that deliver physical, emotional, spiritual and environmental health – along with enjoyment. In India, wellness is not just a ‘metro’ phenomenon. Consumers across Tier 2 and Tier 3 cities are today seeking wellness solutions to meet their lifestyle challenges. Incidentally, this is a very exciting time for Wellness in India cause our Prime Minister leads by personal example and speaks about the importance of good health.From 2013 to 2015, wellness tourism revenues grew 14 per cent, more than twice as fast as overall tourism expenditures of 6.9 per cent. According to the Global Wellness Institute (GWI) the worldwide wellness, economy is now worth US$3.7 trillion out of which Wellness Tourism is $439 Bn. India has jumped 12 places to rank 40 globally in the travel and tourism competitiveness list by the World Economic Forum (WEF)”, says Nikhil Kapur, Founder and Director, Atmantan Wellness Centre.
Ayurveda, with its roots in Kerala, has been a subject of great attraction in India due to its immense healing properties and how it aids in detoxifying and improving the way of living. Apart from that, India is truly rich when it comes to subjects like yoga, dance and other therapies that lead to holistic wellness. From across the world, people come to India with the hope to detox and rejuvenate, several people come in to cure diseases with the help of Ayurvedic treatments offered. The Ayush program is one such initiative by the government that offers modern Ayurvedic facilities to suit the requirements of all.When people come to Mumbai, the perspective is towards holistic wellness, here practices like dance, yoga and exercise come into play. Several packages are offered with daily activities scheduled which include aerobics, dance, yoga, massages and healthy eating that aim to provide overall wellness, says Jo Gaglani, owner, ReMedi Spa and Beauty Lounge.
Wellness is a need in today’s time and travelling in order to attain it has always been something which thrills as well as satisfies. The wellness tourism market seems to show a lot of potentials and offers a strong future to look forward to which can be worth investing into.