India’s leading holistic health guru, Mickey Mehta, who has been into fitness industry for over a decade, has good hold on the ups and downs of the industry. Here is some tips for entrepreneurs who wants to try hand in it.
Growing awareness of health and wellness has propelled the fitness industry into a multi- million market globally and is the largest growing industry following the success of IT and Biotech industries. With consumer awareness and consumer forces pushing its growth, the wellness industry now enjoys a position of importance and is no longer a passion for the affluent alone.
The sky is vast and there is sufficient space for this industry to boom and grow further. There are excellent opportunities for jobs as well as for foreign and domestic companies to invest in. Way back, financial constraints, poor standardised procedures and poor vision and planning were the hurdles that one faced to set up a wellness studio or a gym. Now, establishing one has become relatively easy and is a more organised industry.
With growing urbanisation, better awareness and better spending opportunities demand for this market has gone up especially through franchises not only in the metro cities but also in smaller towns and cities. Electronic and print media, fashion industry, corporate companies, and the movie industry are also responsible for its growth.
Companies and corporate organisations have recognised the role of good health and wellbeing of their employees. To improve employment productivity, their morale and to improve overall wellness many companies are seriously looking into setting up fitness and wellness centres in their premises in the form of workshops on nutrition, in house exercise facilities, outdoor sports/indoor games etc and even memberships in health clubs in metro cities where space is a constraint. Healthy employees enhance productivity and create a strong work force team.
With its growth, this industry now offers great opportunities and a secure future for trainers, nutritionists and other health therapists. With demand for competent and trained professionals in this field, it is now touted as a respected and sought after profession.
It is heartening to note that we, Indians have become extremely fitness conscious. Passion for body building, new age workout trends, availability of modern state of the art equipments, setting up home gyms and the growing health and fitness awareness are the key players that have made major contributions in terms of its growth. Seeing this trend and seeing the growth in alternative health, wellness, beauty and anti aging solutions I can vouch that it is going to remain a big industry for a long time to come.
Wellness begins with the body and the mind. Wellness addresses you in 360 degrees perspective and lays the foundation for holistic wellbeing. To be content, secure, relaxed and emotionally sound requires certain lifestyle corrections. This ensures all aspects of being healthy-physical, emotional, spiritual and physiological transformation.
Today, people take wellness seriously enough to pursue healthy lifestyles. The concept of exercises has evolved to a great extent due to the introduction of newer trends like dance, yoga, Pilates, boot camp, calisthenics, functional training classes, zumba etc. Each one them has become popular and sought after due to its recreational and creative aspects taking away the boredom of doing the same repeated gym routines.
Living a disease free life, longevity and feeling of vitality and exuberance and improved immunity have become a way of life for most people. With a plethora of options available sustaining an exercise routine has become easy. When people get bored of the gym workouts exercises like yoga, Boot camp, walks, swimming etc are pursued. They break the monotony, require no expensive equipments and are imaginative and enjoyable.
For me, organic health is the ultimate in wellness and wellbeing. And you need not to resort to extreme measures to achieve it. Proper planning, regularity and certain degree of discipline are crucial for this with emphasis on the wellbeing of the entire body, mind and spirit.
Our focus, in my wellness temples, is on lifestyle correction and empowering all our members to break free from depending on any equipment for fitness and workouts through Functional exercises. In my wellness temples, it is a trainer that trains you and not a machine. Even a workout must be organic.
Breaking away from the tried and tested starvation and fad diets is as important as exercises for complete wellbeing. Eat right and your body will reward you with better energy, strength and immunity. Eat without counting calories.
Incorporate foods that are alive, fresh and wholesome, foods that are seasonal like fruits, vegetables, nuts & sprouts. Combine a healthy, balanced diet by including whole grains, sprouts, beans, fruits, vegetable, salads, herbs, nuts and seeds with regular exercises to be disease free, maximised and Mickeymised!
This article is written by Mickey Mehta, Celebrity Fitness Expert, as per his personal experience and research.