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oral care 2017-05-18

Time to join the herbal revolution in oral care sector

​The sudden realisation of benefits of yoga, ayurveda and herbal products has driven an entire generation towards the herbal revolution.

By Nibedita MohantaSenior Sub-editor

The sudden realisation of benefits of yoga, ayurveda and herbal products has inspired the entire generation towards the herbal revolution. This revolution has opened a sea of opportunities for the businessmen in the oral care sector.

According to a recently released TechSci Research report, ‘India Oral Care Products Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021’, the oral care products market in India is projected to grow at a CAGR of over 6% during 2016 – 2021, on account of increasing purchasing power, growing urbanisation, higher levels of awareness among consumers about oral care, and surging demand from urban, semi-urban as well as rural areas of the country.

Among these categories, toothpaste segment dominated the overall India oral care products market in 2015, and the segment is anticipated to maintain its dominance through 2021.

Here are few points to convince why one should invest in oral care market:

Rising demand of herbal products:
According to Laltu Singh, Research Consultant, TechSci Research, “In India, an increasing trend of consumers opting for herbal oral care products has been witnessed in recent years. Moreover, for oral hygiene, majority of Indian citizens, especially in rural regions, are predominantly dependent on natural products such as neem twigs, charcoal powder, etc.

Hence, market players are combining their oral care offerings with naturally available herbal products to target a huge section of consumers. Demand for the same is increasing at a robust pace in the country, thereby indicating growing consumer inclination towards herbal oral care products.”

Join the herbal revolution:
A lot of companies such as Patanjali and Dabur have swollen their business and carved their way to be among the top oral care brands in the country. Due to the rising demand of natural, herbal and ayurvedic products, big brands are ready to stretch to every nook and corner of the country. This is the perfect time to hit the hammer because the iron is hot. Franchising opportunities are flowing from everywhere due to this herbal revolution, which has taken place recently. This herbal revolution is giving tough time to the years-old existing brands and forcing them to gradually adapt the change to be in the game.

Business opportunities:
“Make hay, while the sunshines”

There are many products which come under oral care such as toothpaste, toothbrush, mouthwash, tongue cleaner, oral chewing gums, dental floss and tooth powder. For the ones, who want to start their own business in this field, can join the herbal revolution by experimenting in different categories because for the oral care market the sun is shining, then why not make hay! Moreover, the overall oral care industry in India is expected to grow significantly at a CAGR of 13.9% in the forecasted period of FY'2014-FY'2018.

Consumer awareness:
As the proverb goes, “Change is the only constant.”

Consumers are well aware of the changes taking place in and around their surroundings. The changing lifestyle and the ever changing weather conditions have made them look for alternative methods.Thus, yoga and herbal products have become a part of their lifestyle. The constant bombardment of chemicals in their life has forced them to join the herbal revolution.The advantage is India’s favourable landscape allows all sort of plants to grow in different parts of the country, so availability of raw materials is not a difficult task.

Bring in the spirit and join the revolution.

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