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Wellness Industry 11 Oct 2017

These 6 steps can increase footfall in your store

One of the main drivers for every business is its consumer. It is very important to maintain a healthy footfall to stay ahead in competition.

By Madhusree Chowdhury Feature Writer

Whether it is an online store or a shop, the volume of footfall determines the amount of revenue generated via sales. To make the venture booming and ensure a bright future ahead, it is necessary to adopt certain steps that will ensure that the volume of footfall ascends with time.

Tips to increase footfall in a shop

Boost marketing strategies
You need to make your shop prominent in the market. You need to make sure that the customers know your brand and where to avail the products. The physical presence in a good location must be brighter than the others in order to catch more eyes and attract a higher volume of footfall.

Opt for local marketing policies to create brand awareness. Giving ads in the local newspaper or sending direct mail can be very creative in this case. All you have to do is to increase the awareness of your brand and create an image in the mind of the locals to start with.

Provide what customers are looking for
Ensure good footfall by keeping the most sought products on the shelves. When the customers will learn that your shop is the one to approach for sure shot availability of products, the footfall will be automatically redirected towards your shop. You need to find whether customers are happy with your products or services or not.

Customer loyalty programs
Develop a scheme for the loyal customers and retain them for a longer time. Repeat customers are the foundation or the bedrock of a successful venture. Encouraging customer loyalty will ensure that the number of repeat customers increases manifold with time. Provide rebates, offers, and discounts for the customers to make them visit again and access loyalty privilege.

Street action
Provide samples of your products or demonstration regarding your services to attract more footsteps to your store. This is a unique way to popularize what you want to cater to the customers. In this way, you can also improve your brand visibility.

Local partners
Find partners who are nearly or remotely related to your business to avail mutual benefits in the course.

Clean up the front
Make the front entrance absolutely attractive by cleaning and decorating. Making the entrance highly attractive will give you an edge in the competition.

Tips to increase footfall online

Big Data
Keeping tap on every single detail about a previous customer with the aid of Big Data can prove to be very fruitful in the upcoming years. Stacking up the information of the precious clients such as their likes and dislikes and using them precisely can make them happy and satisfied. This approach will retain the previous customers and make them loyal.

Publicity via word of mouth
The strongest way to build a huge base of footfall is via word of mouth. Keep the customers happy via various means which will indulge them to spread the word about your satisfactory products and/or services. Prompt answers to queries or issues make a strong statement regarding customer support. When the customers will feel safe and secure, they will repeat their buying process with you.

Social media marketing
The biggest footfall is witnessed in the public forums and on social media websites. This is where you need to make a mark by creating a business profile online. The social media marketing tools used by the online marketing service provider will ensure that your business is targeted to the specific audience by researching their needs. Media marketing is an appropriate way to target customers individually. Ads and online content are the best tools here.

Designing loyalty programs
Find out the precious customers who have repeated their buying process in your online store. Design a loyalty program to encourage them to do more transactions and also attract others by praising your service.

Ambiance
The décor of the online profiles of the business should be aesthetically soothing and attractive. This feature will retain and attract more footfalls in due time.

Designing a proper website
Build a fortified yet beautiful official website so that curious customers can find your business. Get the best aid from the SEO tools in order to increase the page rankings of your website and appear in the top results in the search pages.

Follow the above tips to ensure higher volume of footfall in your store.

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