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The brand has pioneered in converting the concept of beauty salon to beauty clinic- Bharti Taneja

Giving a new twist to the common beauty services and introducing new ones as well gives a new dimension to a beauty business.

By Tanvi Jetly Feature Writer

The varieties of beauty services are increasing as the industry is expanding. Customers are spoilt for choice as brands keep on offering something new within a short wait. Trends have always influenced the beauty industry and have led to the many transformations and evolutions of the market. In a conversation with Bharti Taneja, Director, Alps Group, for Indian Salon and Wellness Year Book 2017, she tells us about her brand, what inspired her to be in the beauty industry and the brand’s business model and expansion plans.

Kindly share a brief about your brand.
Bharti Taneja’s Alps Group, incepted in 1988, is a group of salons, skin clinics, academics and products. The brand has pioneered in converting the concept of the beauty salon to beauty clinic by introducing the concept of doctors managing the clinics and analysing the skin of each client before service. Alps beauty clinic is always the first brand which comes to anyone’s thought when you talk about gold facial, nail art, permanent makeup or even computerised hair styling. Adding further glitters to our portfolio, the company is on the edge of completing 30 years in serving the industry with its inputs by combining both science and art in best ways.

What were the factors that inspired you to achieve more with your brand?
Like other brands, Alps Beauty Clinic experienced certain factors which assisted and encouraged us to reach where we are today. First key factor that drives the company is trust that makes every client a loyal patron. The second factor is the in-clinic up gradation of technology every year to accelerate the results. The third factor is educating students with both theory and practical knowledge about each subject.The brand even certifies selected students based on their academic performance. The fourth factor is having everything under one roof, be it hair, nails, makeup, facials, treatments, colour and products. The fifth factor is giving support to all franchise centres in marketing, training, hiring and products. This way the client is not able to differentiate between company-owned and franchise-owned centres.

Let us know about some of the challenges that you faced on your journey?
The real challenge was to prove that a science teacher when combines art and science together can make the world more beautiful and confident. I think the amount of name and money earned convinced those frowning people to send their kids to do the same course in our academy that made the tables turn.

Kindly share the unforgettable moments you have experienced with your brand.
As every award gave me joy, one such moment was when I received the first gold medal awarded by the mayor for my contributions to the beauty industry was a moment to cherish. Few other special moments for the brand were when my elder daughter and Executive Director, Alps Beauty Clinic, Gunjan Gaur, did permanent eyebrows for cancer patients and got their blessings and when her younger daughter made a record by doing 60 makeups in 60 minutes live on stage that left everyone spellbound.

What are your brand’s business model and expansion plans?
Alps Beauty Clinic’s business model revolves around salon, clinic and academy. The brand has 43 centres at present and plans to open another 57 by mid-2018. Exemplifying a vision of converting from Pvt. Ltd firm to limited by 2018, the brands want to go global by achieving 100 centres worldwide.

 

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