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beauty industry 2018-03-16

The World of Beauty- ‘Green’ Choices that are selling like Hot Cakes

Green beauty is becoming cult favorite of consumers as the brands are offering more safe beauty choices.

By Tanvi JetlyFeature Writer

Makeup and skincare has been climbing growth charts when it comes to their sales and revenues being ever so high. Green beauty is trending because one gets innovative beauty and skincare products minus the synthetic chemicals. Though it is in huge demand right now, one might think that it can get too boring. With new formulations and a wide product range that offers pigmentation and boost of colours, green beauty is here to stay.

Vivid Makeovers with Clean Cosmetics
Who would have thought that clean cosmetics could be so great? Some time back natural products were not that of a rage. People were more fixated on products that were chemical based than natural ones. Over a course of time, they have realised that natural products are much better for the skin as they are safe. Clean cosmetics, that are natural and free of chemicals, are not only in huge demand for their formulations but also for the bold makeovers one can achieve with them. The power of nature is above all and clean products prove the same. People might have doubts about the staying power and pigmentation of natural products but brands in the arena are coming out with products that can challenge even the best of the brands in these two categories. Consumers are moving towards clean products as brands are coming up with a wide range of lipsticks, eyeshadows, cheek tints etc that are bright in colour but gentle on skin.

So Starry but Safe
Lunar and celestial bodies inspired makeup is everywhere but so is the harm it can cause to the skin. Crystal, celestial and other starry skincare have made its way into the market and people are going crazy. The year 2017 was termed as ‘The Great Crystal Boom’ by The New York Times as this trend came into existence and started spreading all over the beauty market. 2018 is surely going to see a lot of jars of creams, face washes, facial oils, bath bombs, exfoliators and a lot more offering great skin as well as the beautiful starry, celestial patterns and stuff to adore.

Ayurveda at its Best
We all know how good ayurvedic products are. Ayurveda and natural beauty together can bring in so much of a difference to the way women choose products. Brands have come up with products that are a perfect blend of age-old techniques and ingredients that are fitted into a new product. Modern day beauty is a challenge for many with chemical based products harming the skin. A range of products like ayurvedic toners, turmeric soaps, honey-based products and a lot of new varieties are popping up the shelves as the need for healthy and safe beauty grows.

Expert Speak
“I think the Indian beauty industry has got a great future. We were growing at a 20% earlier but now we are moving ahead with 30%. With all the skilling, we are going to get people to look after the customers and there is a great future for the cosmetics market as well. I think this sector has never been organised but now I feel that there is a kind of organisation coming in here and it has got a very bright future,” says Dr Blossom Kochhar, Founder and Chairperson, Blossom Kochhar’s Aroma Magic.

As we are moving towards innovations and new products, we are realising the enormous opportunities that are coming with the green beauty segment. From makeup to skincare, the segment is offering everything for full-on ‘green and clean’ experience.

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