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Beauty & Wellness 2017-04-01

The Indian customer market is getting aware and nature friendly by the second: Divya Thukral

Amid the tough ongoing competition in the beauty industry, this Australian brand dares to step out of its homeland.

By Feature Writer
The Indian customer market is getting aware and nature friendly by the second: Divya Thukral

NATIO is an Australian beauty brand, which is already on its road of expansion and is expected to acquire a lot more in order to stand out in the market which is already jam-packed with tough competitors. In an interview with Divya Thukral, MD, Belle Vous, we found out what makes NATIO stand tall.

  • Being an Australian cosmetics brand amid lots of competition, how can you explain your presence so far?

Despite lots of competition, NATIO has managed to secure a position for itself in the Beauty industry. Every brand has its own USP and we are no exception. We are a complete one-stop beauty solution and provide quality products all the way from Australia made out of pure essential oils.

We offer you skincare; makeup, bath & body, fragrances and men’s range. We are the best-selling Australian Brand. All these USPs together have helped us in increasing our presence throughout India.

  • What are your future business plans to touch growth in the Indian market?

We have an extremely well online presence and offline we are available at select Sephora stores and now also at Shoppers Stop. Now we are targeting general trade stores in various parts of India and also another major modern trade giant.

  • What are your expectations from the Indian consumer market?

The Indian customer market is getting aware and nature-friendly by the second. The consumer is becoming wiser by the day and hence NATIO’s sweet pricing make it comfortable for the upper, middle and inspirational class to test and try goodness from Australia.

  • What are your strategies to achieve the perfect market size, penetration and success?

Our strategy is to educate the customers through the digital medium about our brand, its products and USPs. Our products are used and talked about by famous you tubers and we have an equally active social media presence which helps us target the right audience and leads to sales. Our strategy is to put in more effort to become even better in terms of services and presence.

  • Which business models do you follow to ensure stability among your customers in regards to your products and services?       

Our business model is simple and consumer friendly. We have made available NATIO on all leading E-commerce portals and continuously digitally market our products so that customers can see what they are buying. Our products are also demonstrated by you tubers so that the consumer can have an idea of the application. So our business model is direct, approachable and consumer friendly. We offer amazing Gift with purchases like duffle bags, umbrellas to keep the customer curious about us throughout the year.

  • What measures will you take to stand tall like the other popular Indian brands in this market?

This year we plan to target as many general trade outlets as we can to increase our physical presence as well as sales. General trade outlets in different nooks help us to reach an even wider audience. We also plan to join hands with another modern trade outlet and shall announce once it is confirmed

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