With the time progressing, it is needed to stick to what’s new in the market to always stay ahead in the beauty game.
Customers are evolving just like the beauty industry. They never keep holding on to something that might seem as too outdated. Experimenting is the key to enjoying trends and the market never stop from bringing things that are new. In a conversation with Rahul Bhalchandra, CEO, YLG Salon, for our Indian Salon and Wellness Yearbook 2017, he tells us the new techniques and ways the brand provides women to achieve their set target of beauty, his views on the Indian beauty industry and many more.
Kindly give us a brief about your brand, YLG Salon.
Every woman knows that “good enough” isn’t enough. A grudging recognition isn’t worth the recognition and that’s exactly where our brand steps in. Founded in 2008, YLG started with a vision to provide its customers world class services consistently across all its salons and home services at an affordable rate. From being the first brand in India to raise institutional funding to always aspiring to make things better each day, YLG salon strives to bring the latest and world-class services and products to the Indian woman. As a brand, the salon upholds certain values without any compromise. The brand nurtures a culture of openness and maintains quality service consistently. Its belief and commitment to education is backed by serious investment and effort. The salon constantly works towards providing great value to its customers by constantly upgrading themselves.
What all services can the customers expect from your brand?
From next generation, Brazilian waxing, European light therapy facials, light therapy for hair, airbrush makeup for brides to a variety of pedicures and manicures, our brand offers beauty services that were once exclusive to celebrities and jet-setters. What’s more, you can enjoy all these services in the comfort of your home with YLG on tap, the salon on your doorstep. We would like to thank our customers for their insights and for being the driving force that fuels our innovation. It is because of them that we are where we are.
What are your views about the future of the Indian beauty industry?
The Indian customer expects more from a salon and values the convenience of all services under one roof. The concept of a spa is relaxation and wellness, while salon provides grooming, beauty and fashion. In the future, the salon and spa will remain distinct and evolve into specialised formats different from each other. Some services in the salon will increasingly offer spa-like experiences for customers.
What is your brand’s business model and expansion plans to look forward to?
YLG salon nurtures an ambition of becoming the most preferred brand for women in the chosen market segment in India. Our brand has company-owned outlets and currently flaunts a fleet of 47 stores across Southern India. We aspire to expand our stores count to 100 by 2019.
Let us know about the vision YLG Salon nurtures in order to grow.
Since its inception in 2008, YLG has grown across Bengaluru and Chennai with over 3, 00,000 loyal customers. Unlike other salons, we believe in customised beauty rituals because that is the kind of personalised care YLG offers its customers.